A review of the social media activities of Large Short Films, an initiative by eminent directors Anurag Kashyap, Sudhir Mishra and Chakri Toleti to create a platform for short films.
Recently, I stumbled upon an ad on Facebook by Large Short Films – an endeavour to bring the magic of the large screen onto computers and mobiles with short 10 minute films. With a tempting copy, the ad enticed me to participate and win mugs autographed by Anurag Kashyap. Now I have to admit that Anurag is my favourite director, especially after the splendid revenge saga, GoW, so I wouldn’t be in a minority here.
About LSF Face Off!
A click on the ad led me to a Facebook caption writing contest by LSF titled ‘Face Off!’ I had to ‘like’ the page as the contest is open to fans of LSF only. Face Off is a simple contest in a one page format. A picture, an empty text box and the ‘Submit’ button make up for a simple contest and certainly gets fans to let their creative juices flow!
Although it has been designed well, it could have done with a little polishing though. However, there is a glitch in the manner of winner notification. As per the T&C document, it states that the Face Off winners will be notified through Facebook message or notifications, but this is against Facebook guidelines (see E vi). You cannot notify contest winners through Facebook messages, chat, timeline or Pages.
Besides, I would have liked to see the previous list of winners and their winning captions in the app. This would have added to the excitement and encouraged fans to participate. Right now, it looks like a clever ‘like’ campaign.
LSF on Facebook
Later, I explored the Facebook page which now has more than 34,000 fans. I was pleasantly amazed to see a lot of activity, for a fairly new page – the LSF Facebook page was launched end July – but already boasts a flurry of activities. The cover page was exciting but the ‘About’ needs some more filling up.
The content being shared is interesting and revolves around short films. The below screen grab gives a glimpse of one such content.
It is encouraging to see that the content which is being shared, is aligned to the objective of creating awareness about short films. This also motivates fans to be a part of the discussions which can be seen from the various comments on the page.
LSF on Twitter
Large Short Films is excellent on Twitter. Apart from having a cool background image and a completed bio on its Twitter page, I was delighted to see that the content being shared isn’t a copy of that on Facebook. The brand new handle is on the path to create a century with its next tweet and is already being followed by 90 people from related fields.
Twitter, as a platform is an effective medium for one-to-one and one-to-many conversations and LSF seems to know that all too well. The content on the Twitter page reflects a conversational tone, unlike the regular Twitter pages which have become a dumping yard of links. The page is responsive, talks to people and almost makes you feel like you are talking to a human!
LSF on YouTube
Large Short Films has a brand channel on YouTube with 254 subscribers. The 43 videos uploaded till date has managed to receive a total of 81,673 views and are basically a treasure house of amazing short films while a few are about the brand voices talking. I liked the videos where each of the founding directors share about what they think makes a film large.
In addition, LSF has also joined Google Plus with its brand page but hasn’t shared anything yet. LSF also has a blog but now it is more or less dead. Wonder why have they killed the awesome blog and focussed on Facebook. Is it because of the large numbers or the easy engagement on Facebook.
LSF is a great initiative to create awareness about short films that they are at the same level of big budget movies. Using social media to build the buzz around it and reaching out to the right audience is no more unique. However, the activities that are being carried on are good but it could have focussed on few networks rather than expanding everywhere. The challenge for such initiatives to continuously engage on social media would be noticed once the contest ends.
For now it is interesting and I wish it carries further. What do you have to say about LSF and it’s social media activities.