Kwaab, Social Bookmarking Product Secures Undisclosed Funding

Kwaab, social bookmarking platform that acquired Pintile has raised undisclosed funding from Vivek Gupta

Cheques are also being written by Indians for Indian products that are yet to figure out revenue models. According to Techcircle, Gurgaon-based Virtual Boards Technologies has secured an undisclosed funding for its social bookmarking platform, Kwaab. The funding has been secured from serial investor Vivek Gupta, who is currently CEO at Zamil New Delhi Infrastructure Pvt. Ltd, a company which provides passive infrastructure solutions to wireless telecom players in India and abroad.

As told to Techcircle, Co-Founder Sudhanshu Aggarwal shared that the funds would be used for product development to provide better user experience to the users. Infact having a word with MediaNama, Sudhanshu also emphasized that pretty soon the startup would launch a mobile version and concentrate on marketing and hiring too. In addition to this, the startup right now is not focusing on revenue generation and wants to focus on building user base with creating better user experience. The startup also boasts to have more than 50K users registered on the platform but does not specify active number base.

Visual curation social bookmarking platform, Kwaab had acquired Pintile some time back. In 2012, I had reviewed Pintile which was a complete rip-off of Pinterest but had highlighted that if they could focus on the missing links in Pinterest they could build a great product.

Kwaab doesn’t seem to be different from its predecessor and focuses on “Like, Want, Have.” The design remains the same but one of the cool features that the startup has been able to pull is getting brands attracted to the platform. More than 25 brands have shown interest which is a good sign when Pinterest itself has to introduce such a feature yet. The platform has a tab called “Popular Brands” that lists brands like MAC Cosmetics, Highdesign India, Being Human, etc.


Even though the concept is similar to Pinterest, the integration of brands is quite exciting for Kwaab. The platform promises to release some more interesting features and it would be great to see if it could build a social commerce platform around the interests of users.