This Karva Chauth, Shaadi.com Asks Men to #FastForHer: Karva Chauth is traditionally a fast kept by married women in India from sunrise to moonrise for the safety and longevity of their husbands. Shaadi.com, a matrimonial website, through its new video urges men to express their love for their wives by fasting for her.
In New Puma Ad, Jacqueline Fernandez Shouts #DoYou For Self Made Women: Puma in its latest film brings Bollywood actor Jacqueline Fernandez and shows her in a training mode. She talks about those million voices that are echoing in one’s mind, while working out, asking one to quit and relax at home.
This Festive Season, Myntra Surprisingly Promotes Ethnic Collection: At a time when all marketers focus huge chunk of their advertising budget to the Diwali campaign, Myntra too has put its best foot forward and launched an ad campaign with the duo, extending its ‘Try Myntra. You’ll Love It’ campaign.
TVS Jupiter’s New Ad With Amitabh Bachchan Reiterates the Importance of ‘Jaanchna Parakhna’: TVS Motor Company has launched a new campaign for its fastest selling scooter brand, TVS Jupiter. In this TVC, the scooter brand has its brand philosophy evangelist Amitabh Bachchan confidently tell consumers “Jaanchiye Parakhiye aur paiye ZYADA KA FAYDA”.
Pepperfry Inspires People to Do Good In Its Diwali Spot: Pepperfry.com, an online furniture marketplace has taken up the role of a change-agent encouraging Indians to do-good this Diwali. Through a clutter-breaking campaign with a strong festive connect and an unexpected message of “Iss Diwali Kuch Badal Ke Dekhiye” Pepperfry seeks to influence viewers to reach-out to people around them and to take positive actions.
Baleno Gets Bolder With Its Attitude Campaign: Maruti Suzuki’s premium hatchback, Baleno has been going full throttle making headlines since the day of its launch. The Baleno was launched last year with the tagline, Made of Mettle. According to the company, this persona of the car comes from its unique ‘liquid flow’ design, which gives the car an aggressive and powerful appearance.
OnePlus Launches its E-commerce Website in India: Smartphone maker OnePlus will launch its own e-commerce portal — oneplusstore.in — for the India market, through which it will begin selling accessories and fan merchandise, during the festive season, a top executive said.
When Ranveer Singh Rapped #DontHoldBack for Jack & Jones: Titled #DontHoldBack, Singh has written, rapped and danced in the video. The video is going viral in the online world and has fetched around 3.5 million views on YouTube, so far.
M S Dhoni, Virat Kohli, Ajinkya Rahane salute their moms in new Star Plus campaign: Star Plus, the female-skewed general entertainment channel (GEC) of Star India, along with the Board for Control of Cricket in India (BCCI), has launched a brand initiative titled ‘Nayi Soch’. As part of the initiative, the channel unveiled a TV campaign on October 16 during the India-New Zealand ODI series, in which cricketing heroes play messengers of ‘Nayi Soch‘.
Pops moves on from SapientNitro; to launch own shop: KV Sridhar aka Pops has decided to move on from SapientNitro, a Publicis Groupe-owned firm, positioned as an interactive marketing, creative design and technology services agency.
Hug Innovations assigns strategic and creative duties to Dentsu India: Dentsu India, the integrated full-service communications agency from Dentsu Aegis Network, has bagged the strategic and creative mandate for Hug, the world’s first gesture-controlled smartwatch. The account was won following a multi-agency pitch.
Times Internet’s Deepak Abbot quits the company: Times Internet’s head of Smartapp and mobile growth Deepak Abbot has quit the company. Gautam Sinha, the CEO of Times Internet will act as the interim head of growth after Abbot leaves at the end of this month.
Twitter launches a special emoji for #BiggBoss10: Twitter sets the trend when it comes to live TV, and this time, it is with popular reality TV show #BiggBoss10. Now, millions of avid TV viewers in India can engage, interact and join the conversation around the show by tweeting the specially designed emoji curated by Twitter. Viewers can simply tweet using #BB10, #BiggBoss and #BiggBoss10 to use the emoji. The special emoji appears next to the hashtag in the tweet, and is designed based on the classic Bigg Boss ‘eye’ logo.
Repeat Whisky appoints Social Kinnect to handle its digital duties: Social Kinnect, a Mumbai-based full-service digital media agency, bags the digital media duties for Repeat Whisky that is produced by Privilege Industries Limited (PIL).
Borosil Glass Works assigns media duties to Lodestar UM: Borosil Glass Works, the premium Indian glassware and microwavable kitchenware brand, has appointed Lodestar UM, which is a part of the media agency conglomerate IPG Mediabrands, as its media agency.
Social platform Rooter to connect sports fans during live events, raises funding in angel round led by actor Boman Irani: Rooter, a social platform that connects sports fans and engages them during live sporting events has announced the successful completion of a part of its angel investment round. Enabled by Kwan Entertainment, the round was led by Bollywood actor Boman Irani and saw participation from Dhruv Chitgopekar (Partner – Kwan Entertainment) and Prantik Dasgupta (Corporate Professional and avid sports enthusiast) as well.
SPAG buys out digital marketing agency Giga Health: SPAG, a specialised public relations, public affairs and digital marketing consultancy, has announced the acquisition of Giga Health – a healthcare focused digital marketing and social media agency. The brand will continue to operate as Giga Health under the aegis of the SPAG group.
Dear ranters on social media, watch out for Bajaj Allianz’s new insurance policy: Are you afraid to truly express yourself on Facebook or Twitter because somebody might file a libel suit seeking a big amount in damages? Don’t worry about it anymore: Bajaj Allianz is finalising an insurance policy that would cover any third-party liability arising out of an activity on social media.