You stare at the setting sun, while swiveling in your office chair. You long to pack your bags as new horizons seek you. You love to capture these on your digicam and share them with your friends. You arrange trips to little known places and your friends join you in a jiffy. Then you are the classic ‘travel junkie’ and we have good news for you!
Kunzum, an online travel magazine that’s much more than can be defined is the perfect anchor for all travelers. Just as all things have a story to tell, Kunzum has an interesting one too. It was started by an inspired blogger Ajay Jain while passing ‘Kunzum La’, a pass located in the Lahaul Spiti Valley in Himachal Pradesh. Kunzum is a treasure house of travel stories, reviews, anecdotes and much more and now has a band of professionals working for it.
As we happened to stumble upon it one fine day, we were pleasantly surprised to find that everything is digitized at Kunzum. There’s a little something for everyone here.
Blog with Kunzum – For all you bloggers who also travel, you could join the Kunzum blog community. Blog about your travels and get read by more like you. Exchange handy tips and what-to-do lists and win traffic as well as 100% ad revenue. There’s this page stating all the goodies in store for you.
Club Kunzum – For all you travel junkies, you could join Club Kunzum. Members can join in for treks, expeditions or safari’s all arranged by Kunzum, make reservations whenever you decide to travel or book hotels recommended by the team. And what’s more – the membership is free.
Books – For all you bookworms, there are exciting travelogues now available as e-books too, to be read and enjoyed on computers, iPads, Kindle and other readers. You could buy these online!
Kunzum Newsletter – You could subscribe for a weekly e-newsletter that keeps you updated about Kunzum events on a weekly basis, if networking is not your thing.
Kunzum on Facebook – Join up the Facebook fan page and go on apple-picking trails at Himachal Pradesh, share your travel stories or simply take free advice before you plan one, share links for videos, pictures, any information to do with travel is always welcome. The latest update boasts of anniversary celebrations happening even as you read this.
Kunzum on Twitter – You could follow @kunzum for a steady stream of travel tips, handy books for travelers, tips for bikers, must places to visit, right season to visit, great hotels/cottages/homestays to stay at, upcoming contests at Kunzum, photo links, travel quotes and everything to do with travel. Don’t forget to use the #wetravel hashtag though.
Kunzum on Youtube – You could enjoy videos at Youtube, all with embedded music, exotic places and beautiful travel stories.
Kunzum on Flickr – You could visit the Flickr album for an eyeful of amazing photography taken by Ajay and other fellow travel junkies. Travel photographs are mysterious, intriguing as well as a riot of colors.
Kunzum Gallery – You could buy digital or print images at the online gallery. The photographs have been taken by Ajay himself.
And if you happen to be in Delhi, don’t forget to have a coffee at the Kunzum travel café at Hauz Khas village. A well stocked library, workshops by photographers/writers, musicians, free Wi-Fi ,etc. are enough exciting reasons. Besides you may just find yourself a new travel companion for life!
What Kunzum offers to you as an individual, who loves travelling is more than food for thought. Kunzum has fullfilled a need without thinking much of it’s pocket. The vision what Ajay has thought of is to help travelers not only by giving tips or being a tour guide but creating a platform where travelers can come, have a laugh over a coffee and express their feelings and get enriched by thoughts of others. Kunzum, in true aspect of 360 degree marketing campaign, has engaged both the online and offline crowd. For businesses and brands, this is an entire case study about how a community brand has been built without much of marketing and advertising .
What a beautiful example of Social Media marketing indeed!