Kakao, the South Korean company has been in the news for all the good reasons. Recently, the maker of popular mobile messaging service Kakao Talk had launched Kakao Home, a Facebook Home style launcher app in its home country. The recent update is that the company has seen a staggering growth with Kakao Home receiving 500K downloads in a matter of 9 days. (News Source: TNW)
Kakao Home is a customized home screen experience on Android devices with widgets, notifications and deeper integration of the main Kakao Talk messaging service. However, the app which has 90 million registered users worldwide of which more than 50 million are on Android phones, has been available only in the local market.
The service which has been out for more than a week, was an instant hit in Korea. The service got a 4.1 star rating from more than 1300 reviews within few days. One of the reasons for its instant success could be the availability of the app on all the Android devices that run Android 4.0 or upwards. A significant move by Kakao since Android holds a dominant 90 percent share of smartphones in Korea.
The launcher is a significant move for Kakao when it is trying to bring in different features to increase the usability and engagement among users. The app that made $42 million in revenues and recorded an impressive 29 million daily active users, who send 4.8 billion messages per day has been working on some interesting integration of features. Recently, the company was in the news for its partnership with Evernote.
The latest milestone is an impressive milestone for Kakao since it is quicker than Facebook Home, which took more than 10 days to reach the same number. Nevertheless, the world’s biggest social network says that Home which is now past 1 million downloads has boosted the engagement of users by 25 percent on average. But both Facebook and Kakao have not divulged how many of the declared users use the app regularly.
Nonetheless, the numbers reveal a good local support to Kakao and it would be interesting to see how the international users respond to the Kakao Home.