WARC 100: Mullen Lowe Lintas becomes No.1 creative agency of the world: Mullen Lowe Lintas Group, India has been named the top creative agency of the world by WARC 100. WARC 100 gives the annual ranking of the world’s 100 best campaigns and companies based on their performance in effectiveness and strategy competitions. The agency is the only Indian agency among the top ten agencies.
Havas Media wins integrated media mandate of Brick Eagle Group, Mumbai: Havas Media Group India has won the integrated media mandate of Brick Eagle Group, a financial services platform for affordable housing. The account will be handled from the Havas Media Mumbai office. The expected size of the business is upwards of INR 20Cr.
Komli Media renews strategic partnership with Twitter India: Komli Media, now a part of India’s SVG Media Group, today announced that it has renewed its partnership agreement with Twitter for India till March 2017. Komli signed this partnership for the first time with Twitter in 2012.
Dentsu Webchutney promotes Tanvi Jain to senior SVP, branch head – Delhi: Dentsu Webchutney, the full-service digital agency from Dentsu Aegis Network, has announced the promotion of Tanvi Jain to senior vice president and branch head – Delhi. Prior to this, she was Vice President at Dentsu Digital.
The Gillette India Flexball challenge on Twitter: The brand now has an ongoing campaign for its Fusion Proglide Flexball razor on Twitter – The Flexball Challenge that challenges its patrons. To enter The Flexball challenge, one has to tweet to Gillette India with #Flexiballchallenge and wait till Gillette India makes its first move.
Nissan races against Dabbawalas: The automaker has brought together cricketer Zaheer Khan and motoring journalist Jonny Smith to race against Mumbai’s iconic dabbawalas in a Nissan Sunny.
When Aircel Asked People to Delete Negative Tweets: Aircel released a campaign #DeleteATweet on the Valentine’s Day to spread the message of love on social media platform Twitter. It created a captivating video message to encourage Twitteratis to have healthy discussions on the platform and delete one negative tweet from 2015, which was a year filled with hate campaigns on social media, and replace it with a nicer Tweet to make 2016 a year of love for the social media.