Kokuyo Camlin creates tweet-powered #PencilRace, DigitasLBi wins digital mandate for Aprilia

Indian digital news of the day - Kokuyo Camlin's #PencilRace was brought alive virtually through an Olympics track race on its website, DigitasLBi will be responsible for creating a digital presence for Aprilia India

Tanjore Dolls Dance on the Tune of Bajaj Platina in New Spot: Inspired from the commuters who ride for long hours on bad roads and end up suffering from back pain, the campaign aims to position the product as ‘The most comfortable bike in the category‘. The dancing ‘Tanjore’ doll came into picture as a metaphor for jhatkas, to create a simple yet effective communication.

DigitasLBi wins digital mandate for Aprilia in India: DigitasLBi has bagged the digital mandate of Aprilia India, sports-scooterbike from the Piaggio stable to its roster. The agency will be responsible for creating a digital presence for the brand and take on subsequent product launches in the future.

Myntra to take legal action against ScrollDroll for controversial creative: Post the extensive backlash which Myntra received for its creative hurting Hindu sentiments, the company has now announced that it will be taking legal action against the digital marketing agency ScrollDroll which made it.

Kokuyo Camlin creates world’s first tweet-powered #PencilRace: Kokuyo Camlin, the well known art & stationery brand, leveraged the popularity of the Rio Olympics to engage social media users with #PencilRace – the world’s first tweet-powered, athletics-themed virtual race. The campaign was brought alive through a virtual experience resembling an Olympics track race, hosted on the brand’s website.

LG Electronics launches campaign for mosquito repellent TV: LG has launched a digital campaign to promote the sales of its new product, LG Mosquito Away TV, which has been developed using the Indian insight on problem of mosquitoes. The communication will be promoted primarily on digital, besides the company also plans to use the concept at a BTL level.

WATConsult rolls out HR activities this festive season: WATConsult, part of the Dentsu Aegis Network, has rolled out a series of innovative HR activities for its employees. On the occasion of Raksha Bandhan, the company showcased how sisters (younger or older) are dynamic in the many roles they play. They launched a curated video wherein the male employees shared stories and memories to reminisce and celebrate the good times.