KLM Using Facebook Messenger For Boarding Passes, Snapchat Testing Advertorials Like Listicles

Global digital news - Facebook and KLM have joined hands to remove air travel stress, Snapchat testing a new type of interactive ad that lets brands append branded articles, and more

NZTA Drive Phone Free: NZTA (New Zealand Transport Agency) is running “Drive Phone Free”, a commercial encouraging drivers and passengers to question the use of mobile phones when behind the wheel. At the heart of the NZTA Drive Phone Free campaign is a commercial, “Hello”, in which passengers place their hands over the driver’s mobile phone when he or she is tempted to check messages or answer calls, a simple and non-verbal request for the driver to put their passenger’s safety first.

Google’s Swipeable Car Ads Are Turning Search Into a Mobile Showroom: Google is continuing to drive home the idea of micromoments by turning auto ads into beautiful, swipeable, searchable image showrooms.The Mountain View, Calif., company today unveiled what it’s calling Model Automotive Ads, the first search ad format that lets users swipe through images of cars they’re curious about.

KLM using Facebook Messenger as social portal for boarding passes, customer service: Facebook Messenger can now help you book rides through Uber and complete day-to-day tasks through its personal assistant, M. So what’s the next step? Helping you avoid air travel stress, thanks to a new partnership between Facebook and KLM.

NBC’s Today to engage fans with new Facebook Live Video booth, Instagram Mini Room: Fans of NBC’s Today can now look forward to unscripted moments with both its hosts and guests. The NBC talk show unveiled its new Facebook Live Video booth today, along with its Instagram Mini Room, reports Variety.

Snapchat is testing ads that contain advertorials like listicles: Snapchat’s advertising business has only been around for about 17 months, and in that time its ad formats have been pretty basic: 10-second vertical videos slotted between posts in its Live and Local Stories or content in publishers’ Discover channels. That’s changing. A couple of months after Snapchat rolled out its first app-install ads, the app has begun testing a new type of interactive ad that lets brands append branded articles to Snapchat’s standard vertical video (or 3V) ad format.

60% of the FT’s revenues are now from premium digital content: FT revenue generated by digital content grew by 15 per cent last year, and now represents almost 60 per cent of its total earnings, according to the financial services publisher’s latest earnings posting published earlier today.

Twitter simplifies conversion tracking & audience segmentation with universal tag: The single tag enables tracking for multiple conversion events and setup for as many as 200 tailored audiences.

Finish Powerball versus Life: Reckitt Benckiser is running “Powerball versus Life”, a set of television commercials promoting the Finish dishwashing brand. “Heartbreak” and “Ageing” follow on from the success of the 2015 campaign “Dishes” and “Glasses”.

The Times of London is swearing off breaking news: British national newspaper The Times has been behind a hard paywall since 2010. That’s meant its speciality has long been in-depth analysis, opinion and commentary for its 402,000 Times and Sunday Times print and digital paying subscribers. It has still featured breaking news, and its sites have continuously updated to reflect that fast news metabolism. Not any more: The Times wants off the breaking-news carousel entirely.