IDFC Bank launches Twitter campaign to find prospective employees: Millennials love their social media and to tap into that talent pool, IDFC Bank is now making applying for a new job as simple as sending out a tweet. The country’s newest private sector lender has just rolled out the first-of-its-kind Twitter campaign, #IDFCTwitterResume, where you can sell yourself in 140 characters and land a job in the bargain.
Kurkure underscores positioning through ‘Family Express’, a branded train: Pepsico’s ‘namkeen’ snack brand Kurkure has hit the railway tracks with its ‘Kurkure Family Express’ train, in order to take the act of bringing families together to the next level. Both the exterior and the interior of the train are decorated with artwork and will have 40 families travelling in it. The families were shortlisted through a rigorous audition process that saw over 1,000 entries from across the country.
Bakery cafe chain Au Bon Pain signs up Bang in the Middle as its creative agency: Au Bon Pain, a bakery cafe chain, has roped in Bang in the Middle as its creative agency. The chain, which comprises 24 cafes across Kolkata, Bangalore and Gurgaon, recently called for a review of its communication duties, after which it chose Bang in the Middle as its creative partner.
GoDaddy, ShopClues announce a strategic partnership: ShopClues has over 400,000 merchants or small businesses listed on its marketplace, and ships more than 3.5 million items every month across all product categories. With domains from GoDaddy, ShopClues merchants can now drive potential customer web traffic directly to their page listed on ShopClues and at the same time, building their online identity and brand with a distinct domain name from GoDaddy.
SRK’s KKR, Vodafone’s Facebook posts generate highest engagement: Maxus’ IPL 2016 report: This week Kolkata Knight Riders (KKR) secured top place on the leadership board again. Royal Challengers Bangalore (RCB) and Rising Pune took the second and third position, respectively. On Facebook, team KKR’s posts generated highest engagement. Mumbai Indians and RCB’s Facebook content also attracted cricket fans in droves.
Viacom 18 kicks off marketing for ‘Voot’: Launching the marketing campaign today, the broadcast network will be majorly focussing on initially promoting the three aspects – kids, originals and regional content, along with the regular Hindi content.
#HairleyAngels donate their crowning glory: In order to do something for them, Havas Worldwide Mumbai and Jaslok Hospital came together on International Women’s Day to launch #HairleysAngels, an invitation to other women to donate their hair.
It’s ‘Time to Switch’, says SPN; unveils UEFA Euro campaign: Sony Pictures Networks recently unveiled the commercial for their football property – UEFA Euro 2016. The campaign, ‘Time to Switch’, delivers a strong message to sports fans, telling them that it is time to switch to the largest football tournament of 2016.