Simplilearn’s Debut Campaign is All About Creating a Category: The online education provider has rolled out a TVC, ‘Get Certified, Get Ahead’, featuring bollywood actor Irrfan Khan. Conceptualized by Bangalore-based agency, Propaganda, the TVC urges every working professional to take charge of his own career in order to get ahead and not depend on luck.
Hotstar Looks to Keep Your Curiosity Alive: Hotstar has partnered with National Geographic and is offering some of its shows on its platform. In order to create awareness around it, the online platform has launched a digital film, which is themed around ‘Curiosity’. Hotstar and Nat Geo together believe to share common ground around this theme.
Publicis wins UrbanClap account: Publicis has won the creative mandate for UrbanClap, which claims to be India’s largest services marketplace. The account, which was won as a result of a multi-agency pitch, will be handled by the agency’s Mumbai office.
BC Web Wise hires Nicole Braganza as creative director: Full-service digital agency, BC Web Wise, has appointed Nicole Braganza as creative director – copy, who will be based out of Mumbai. Braganza will report to the agency’s founder and managing director Chaaya Baradhwaaj.
BARC India gears up to launch its digital measurement service: The Broadcast Audience Research Council (BARC) India which had issued the Request for Information (RFI) for digital measurement in December, last year, has received an overwhelming response from 11 vendors from across the world.
Kirthiga Reddy’s exit nothing to do with Free Basics, says Facebook: A day after Facebook India managing director Kirthiga Reddy said she will be relocating to the US in the next six to 12 months, a spokesperson of the social networking site on Saturday dissociated her from the controversial Free Basics services effort in the country.
B Saikumar takes controlling stake in Arré: Ronnie Screwvala now has a minority shareholding. Sanjay Ray Chaudhuri, who was Co-Founder of TV18, has come on board as Co-Founder with Ajay Chacko continuing as CEO and Co-Founder.
#fame to premier exclusive content over nexGTv: Subscription-based video streaming service nexGTv has tied-up with #fame to integrate its content on its streaming platform. As a part of the deal, #fame will create and premiere content exclusively on nexGTv before publishing it on other channels.