IPL 2016 To fetch 20% of Its Ad Revenue from Mobile Handset Brands: Report: This IPL, it is the mobile handset makers that will hog the most airtime on official broadcaster Sony.Brands such as Oppo, Vivo, Lava, Micromax and LYF, in addition to advertising during the T20 league matches are also sponsors of six of the eight teams. One mobile phone maker Intex, owns a team as well.
Oppo claimed maximum ad spots in T20 World Cup with 22.59% share: The San Francisco and Gurgaon-based cross-device retargeting company, SilverPush captured the action around advertisements over the course of the T20 World Cup tournament which saw 35 matches played from March 8 to April 3. The research had been carried out on Star Sports 1 and Star Sports 3 during that period.
Triggerbridge to launch its new initiative– Un-News Hour: As triggerbridge, the unagency, launched by S Yesudas, in partnership with Ajit Nair and Amit Tripathi, is all set to make its mark barely within four months of its launch and many client engagements.
Gionee unveils its new brand identity: Gionee has unveiled the brand’s new global identity– “Make Smiles”. Gionee is the principal sponsor of the two time IPL winners, Kolkata Knight Riders since 2015. The company also announced that it will be spending over Rs 150 crore in 2016 to rollout the new identity and logo in India, and a wide range of future ready ‘smilephones’. Gionee M5 plus will be the first smartphone to carry the new smiling logo.
Kingfisher to launch Pitchers app to answer all nightlife queries: Acknowledging the power of digital, United Beverage’s flagship brand Kingfisher is all set to launch an aggregator cum classified app targeting urban nightlife. The beverage giant couldn’t have come up with a better name than ‘Pitchers’, hence giving a recall to its brand association with TVF’s popular web series ‘Pitchers’ which had Kingfisher as sponsors.
Social discovery platform Living Local raises $200K in seed funding: Mumbai-based Urbane Media Enterprise Pvt Ltd, which runs hyperlocal social discovery platform Living Local has raised $200,000 (around Rs 1.3 crore) in seed funding from Rattan Chadha, former CEO of Mexx Europe Holding.