Honda Launches an Ad Campaign for CD 110 Dream (DX): Honda Motorcycle and Scooter India (HMSI) has rolled out a new TV commercial for its latest upgrade of CD 110 Dream (DX). The campaign is designed and conceptualized by Dentsu Marcom, a Dentsu Aegis Network Company.
TrulyMadly’s Important Message to Single Ladies Out There! After the phenomenal success of Creep Qawwali – a cattiest fight in full Qawwali style as the fiery ladies in red and blue team battle it out to prove whose creep is the creepiest – by TrulyMadly in association with All India Bakchod last year, the duo has released another video with a new jingle, ‘Tu Chahe’.
Saket Saurabh is now Business Head for digital & marketing, Bloomberg Quint: Saket Saurabh has joined Bloomberg Quint as Business Head for digital and marketing. Saurabh was earlier CEO #fame, he had joined as CEO in May 2014.
Zeno Group and Origami Logic form global partnership: Integrated communications agency Zeno Group and marketing signal measurement company Origami Logic announced a global partnership offering brands the ability to manage the increasing complexities of navigating and managing marketing performance data.
Now, KFC’s new meal boxes will charge your mobile phone: KFC has tied up with a digital agency, Blink Digital to launch ‘watt a box’. The box will have 5-in-1 meal with a built in power bank to charge a phone.
Sniper and Handloom Picture Company join hands to produce TVCs and digital content: Commercials and content production company Sniper and ad-filmmaker and activist Ram Subramanian’s Handloom Picture Company has entered into a strategic partnership to co-produce TV commercials and digital content. The partnership commenced earlier this month with Ram directing the new OLX Mundi Dance commercial.
Gozoop wins digital mandate for HyperCity: The agency will handle the digital marketing initiatives and consumer connect strategies of the supermarket chain that aims to provide an international shopping experience where customers can shop in comfort in an exciting environment.
SAB Group unveils digital initiative Happii-Fi: SABGroup has unveiled the first look of their latest initiative, Happii-Fi at a recent awards event organized at St. Regis Hotel, Lower Parel.