ESPN Cricinfo to bring more original programming: After introducing shows like Match Day, On the Road, Polite Enquiries, and Two Men Out at the time of World T20, ESPN Cricinfo has added on to the cricket fever this IPL with The Friendly Toast to provide comprehensive coverage and quality insights that Cricinfo has always provided to its fans through television. The website has plans to bring in more original programming with some of its shows on television.
GSK’s Bhavana Mittal to join RB India as Regional Digital and Media Manager: GlaxoSmithKline’s (GSK) Bhavana Mittal is all set to join RB India as regional digital and media manager. In her new role, Mittal will be responsible for RB India’s media services, as well as its digital platform.
Viacom18 looks to improve Mumbai’s sanitary conditions with its new campaign ‘Chakachak Mumbai’: At a recently-concluded cleanliness and sanitation awareness drive, the entertainment networks Group Viacom18 flagged off its CSR behaviour change communications campaign ‘Chakachak Mumbai’, to tackle the unhygienic sanitation conditions prevalent in the slums of Mumbai.
Nearly 75% of Cleartrip’s traffic in Q4FY15 came via mobile: 74% of Cleartrip’s overall traffic and 42% of all transactions on the platform came from mobile, the company said while sharing data on its Q4 2015 (Jan-March 2016) performance. Overall, the platform saw an 87% growth in total transactions year-on-year (YoY); with a 53% growth in air ticketing transactions and 64% growth in hotel transactions during the same time period.
Debashish Ghosh quits Zee Digital; to join as COO of LeEco: Debashish Ghosh, the CEO of Zee Digital Convergence, has resigned from his position and will be the new COO at Chinese smartphone maker LeEco’s India company by June, reports Indiantelevision. The report adds that Ghosh will be reporting to Tin Mok, LeEco’s APAC CEO and operate in conjunction with Atul Jain, the present COO at LeEco, looking after the hardware and consumer electronics business. Ghosh will announce his content team later this month.
Gaana appoints Prashan Agarwal as COO: Prashan Agarwal, an entrepreneur in the consumer internet space, has been appointed as Chief Operating Officer at Times Internet owned Gaana, online music streaming app.
KFC smartly boasts of being #SabPeBhari: Kentucky Fried Chicken launched a series of commercials for its latest offering, a 5-in-1 Zinger Meal Box, during the cricket tournament season, which boasts of being #SabPeBhari ‒ implying that it was a superior offering to that of rival fast food chains. The 5-in-1 Zinger Meal Box is the second avatar of KFC’s complete lunch box containing the iconic Zinger burger.
Sunfeast is ‘All Good’ with a new range of Farmlite digestive biscuits: The fast moving consumer goods (FMCG) giant, ITC Limited, has launched a campaign for its new range of digestive biscuits ‒ Sunfeast Farmlite Digestive All Good, that strive to set the product apart from me-toos in the market. The television commercials (TVC) launched on May 4, have been conceptualised and executed by FCB Ulka, Bangalore.
Mohit Hira exits Open magazine: Mohit Hira, CEO of Open magazine, has called it a day. Hira had joined the publication a year and a half ago. Hira confirmed his decision to move on to new pastures when contacted by BestMediaInfo.com.
AdLift announces the launch of its content generation platform, Content Lift: AdLift Inc., a leading global digital marketing firm has announced the launch of its new content marketing platform, Content Lift – which connects influential authors to brands/advertisers.
Dentsu Webchutney to handle digital duties for TI Cycles: As part of its mandate, the agency’s Bengaluru office will work on all the TI Cycles brands including BSA, Hercules, and Lady Bird.
Thomas Cook: Better late than never: A digital ad campaign of Thomas Cook India aims to encourage older people to travel and also move the younger generation to push their older relatives out of their comfort zones.
Paytm signs up 1000 brands including Puma, Samsung to open online stores: Paytm said it has tied up with more than 1,000 brands including Puma, Samsung, Samsonite, Casio and Lakme to enable them to open their online stores on its ecommerce platform.
Greedy Games set to launch video-based ad integration: Greedy Games, a two-year-old startup that enables advertising through embedding of brands, is taking on new partnerships globally and preparing to launch video-based ad integration.