Promoting state tourism has been one of the top priorities of the present Kerala Government. In today’s times social media forms a good portion in your marketing and promotional strategy. However, merely opening a Facebook page doesn’t equate to a social media marketing strategy. So to leverage social media effectively and to boost its efforts on the medium, Kerala Tourism organised two workshops in the state earlier this week in association with Facebook.
The two-day workshop themed as “Travel Goes Social” began on 20th of this month and was inaugurated by the Tourism Minister A P Anilkumar at the state-owned Mascot Hotel, Trivandrum. The two day program was designed as a special campaign for the travel and tourism professionals. The event saw two presentations on ‘How to use Facebook in Travel Industry’ by Sachin Rao, Head of Small and Medium Business, Facebook (India) and Esme Lean, Facebook Advertising Specialist. The workshop even witnessed presentations on how “IT is enabling Travel, Tourism and Logistics” by Anand Parthasarathy, Editor, India tech online.
Earlier in the year, the Kerala Tourism department had organized an international conference on travel technology from June 7-9, at Kovalam to promote tourism through social media. Eminent speakers from around the world came down to discuss a range of subjects, including how travellers use social media and how travel business needs to respond, the impact of social media on consumer behaviour, etc.
Since then the tourism department has focused strongly on social media and the moves were bolstered when it was revealed that the department registered Rs. 21,125 crore revenue from the sector in 2012 as compared to Rs. 19, 037 crore in 2011. The growth in numbers were also because the tourism department started investing in technology and digital. One of the results was that Kerala became the number one travel destination in the Google’s search trends for India this year. Munnar is also on the list of Top 10 Indian destinations on Google’s Zeitgeist site showing search trends from around the world.
Going further the Kerala tourism department plans to carry further its good work and investment on social and digital along with other modes.
Image credit: Facebook