Carlton Launches ‘LegendSpeak’ to Engage With Young Entrepreneurs: Carlton, the premium luggage brand from the house of V.I.P. Industries, has launched ‘LegendSpeak’ a digital property that aims to provide a sneak peek into the journey, minds and lives of the stars of the Indian startup community. It propagates Carlton’s philosophy of influencing, nurturing and recognizing the new faces of business. The property has been conceptualized and created exclusively by Carlton, the online entrepreneur networking portal The Venturator and will be hosted at Tata Starbucks.
Voonik has appointed a new COO: Fashion marketplace Voonik has appointed Raghu Lakkapragada as its Chief Operating Officer (COO), reports Business Standard. This is the company’s second high level hire this month after it hired former Finance Head of Myntra Prabhakar Sunder as Chief Finance Officer (CFO).
Kellogg India signs Ranveer Singh for new oats TVC: The new campaign, themed ‘garma garam’ or hot, will feature Ranveer in a new TVC and as part of a multi-dimensional effort that includes television, alternate media, in-store and point-of-sale executions.
Dr. Fixit ends Bachchan’s daydreaming: Pidilite Industries has roped Amitabh Bachchan as the brand ambassador of Dr. Fixit. Its latest commercial featuring the superstar aims at creating awareness about pro-active water-proofing using modern methods at the beginning stage of building a new house. The campaign has been conceptualised by Ogilvy & Mather.
LeEco first ever TV campaign highlights unique features of its Superphones: Global internet and technology conglomerate LeEco has launched its first TV campaign for the second generation Superphones Le 2 and Le Max2 demonstrating the supreme specifications of the two Superphones including LeEco’s patented CDLA technology.
Moving campaign by Digital L&K Saatchi & Saatchi draws attention to flaws in civic amenities: The campaign comprises a short video about 16-year old Prakash who lost his life last year because of a pothole. The video has managed to attract eyeballs on merit of its unique title message.
WATConsult launches new research division Recogn: Recogn is a speciality research unit which provides research-based consulting solutions in areas of marketing, brand, product, and consumer strategy. All these services are provided in-house using primary research tools (qualitative and quantitative) along with secondary desk research and social media analytics.
Qyuki to launch music series Jammin’ with Bollywood & YouTube artists: Shekhar Kapoor, AR Rahman & Samir Bangara backed Indian multi-channel network (MCN) Qyuki has launched Jammin’, a musical collaboration between music composers and nine YouTube personalities. The series will consist of 10 original music video launches on YouTube between the 19th of August and 21st of October.
Kotak Mahindra Bank starts Innovation Lab, open to investing in startups: Private sector lender Kotak Mahindra Bank has started an ‘Innovation Lab’ in Bengaluru to tap into the best technology that impacts its operations, and is open to investing in startups, a senior company official has said.