Karbonn, one of the leading mobile phone brands in India, is the presenter of the Sunburn Arena this year. And the mobile brand is leaving no stone unturned in connecting and engaging with the music lovers in the country. Popular for bringing in a variety of mobile phones to the Indian market that are also friendly on the pockets of the cost-conscious Indian, Karbonn is now giving away free passes to the music event, in a bid to connect with the youth. What’s more – fans will also have the ‘chance to enhance’ their connect with the legendary DJ Armin van Buuren!
Featuring the top ranked DJs performing as a part of Armin Only ‘Intense’ in Mumbai on 24th January, 2014 at the NSCI-SVP Stadium and in Bengaluru on 25th January at Neo Town, Electronic City Phase-I, the Sunburn Arena Tour will see DJ Armin van Buuren, flag-bearer of the trance movement, play a 6 hour marathon for the first time in India. Two fans from Bangalore and a fan from Mumbai will have a chance to meet him.
Karbonn’s social platforms have been actively promoting the contest to its fans. In fact, it was the hashtag #ChanceToEnhance trending in the Top 10 India Twitter trends that caught my attention today. Twitter users were asked to tweet about Armin’s music with lucky ones walking away with free passes, while luckier ones won the chance to meet him. Winners are being announced at the end of the day, and as I write this, the 2-day contest on Twitter has left many dance music buffs really happy.
— Karbonn Mobiles (@KarbonnSmart) January 22, 2014
— Karbonn Mobiles (@KarbonnSmart) January 23, 2014
Simultaneously, the contest was also run on Karbonn’s Facebook page for its more than 291K fan base. Wall updates for #ChanceToEnhance invited fans to comment their reasons to dance to Armin. Karbonn’s Facebook page has also been sharing visuals about the music tour and participating artists.
Social media platforms like Facebook and especially Twitter are proving to be good and convenient platforms to create buzz. A common hashtag helps spread the word, as well as helps brands in tracking conversations across platforms. #ChanceToEnhance has done a good job at promoting Karbonn’s association with Sunburn, though some branding in the hashtags would have helped.