BloombergQuint will use Quintype’s platform for publishing news content: Multimedia news portal BloombergQuint will utilize Quintype’s publishing platform for it’s yet to be launched news website through a partnership between both companies, reports mediapost. BloombergQuint will use Quintype’s platform to publish multimedia news content across financial news category, especially for live event reporting, added the report.
Twitter launches location feeds in partnership with Foursquare: Micro-blogging website Twitter has rolled out a new feature that will let users see tweets from a specific place, like a business, sports stadium or music festival, a media report said. Foursquare, a search and discovery service mobile app, is powering precise place identification for this new Twitter feature.
Prasar Bharati to launch a digital news platform soon: Aiming to reinvent itself in the digital era, public broadcaster Prasar Bharati has set its sights on cyberspace to create a distinct digital platform, in addition to Doordarshan and All India Radio (AIR), to tell the India story to the global audience.
Over 100 million WhatsApp calls are made per day: Over 100 million voice calls are made every day on messaging app WhatsApp. The company announced this in a blog post.
Viacom18’s Voot and Turner India strike strategic tie-up: In a recent move, Viacom18’s Voot, an over-the-top (OTT) app, and Turner India have announced a strategic tie-up that will see Turner’s popular kids’ shows play on the app. With this deal, Voot will add to its already existing powerhouse list of nearly 100 characters that cut through broadcast affiliations.
Times Internet plans to invest $100M in its ad network Colombia: Times Internet intends to invest as much as $100 million in its programmatic and native ad network platform Colombia, but is strangely reticent about discussing why it’s making this large an investment, and what specifically the money will be used for.
Charge your phone with KFC’s ‘Watt A Box’: Global fast food restaurant chain KFC has come up with an innovative solution for its consumers’ ‘power issues’. A generation that likes to do everything on the go can now charge their phones on the go too. KFC, in association with Blink Digital, has created a Meal Box that can charge your smartphone while you are busy eating.
Big Bazaar spreads goodness during Ramzaan: The holy month of Ramzan marks the spirit of goodness. To spread the feeling of empathy, care and neki (goodness) among people, Future Group’s Big Bazaar hypermarket chain has launched a television commercial ‘Neki Mubaarak’ (Best wishes of goodness) in keeping with the brand’s promise of ‘Making India beautiful’. Conceptualised by DDB Mudra, the film was launched on YouTube on June 22 and will launch today on television.
Gozoop wins digital mandate for HyperCITY: Gozoop has bagged the digital mandate for the retail chain HyperCITY which aims at providing an international shopping experience, where customers can shop in comfort in a large, modern & exciting environment.
Kantar Worldpanel partners with Facebook: Kantar Worldpanel has formed a global partnership with Facebook that brings Facebook mobile ad exposure data into Kantar Worldpanel’s Consumer Mix Model (CMM) service.
Kingfisher bets on VR marketing with ‘KF 360 cities’: After Tata Motors, it’s now alco-bev giant Kingfisher’s turn to give a taste of Virtual Reality to its consumers with its latest campaign ‘KF 360 cities’ that allows users to have an immersive tour of major Indian cities. Apart from Samsung Gear and Google cardboard, one can experience the same by simply tilting their mobile phones while enjoying the 360 degree video on Youtube or Facebook.
Naukri.com asks star employees: “Getting what you deserve?”: Naukri.com has unveiled its new TVC ‘Getting what you deserve?’ aimed at encouraging employees to look for better job opportunities. The primary thought behind the campaign is to empower jobseekers to step out and get the job that they deserve. The TVC tries to ask a simple question: Are you getting what you deserve, as there may be better opportunities waiting outside your comfort zone.