Mobile handset maker, Lava International, ropes in Mahendra Singh Dhoni as brand ambassador: The partnership comes at a time when Lava is at a cusp of a next level of growth, with an increasing market share in the Indian mobile handset industry. A recent report by Counterpoint Research, based on the Quarter Four 2015 (October – December) performance of the handset manufacturer, mentions Lava International Limited as the fastest growing Indian smartphone brand globally in 2015.
JWT leads with 47 metals at #goafest2016, Taproot Dentsu second with 40 metals: J Walter Thompson emerged the big winner at Goafest 2016. The agency won 47 metals in all, which included 5 Gold, 21 Silver, 21 Bronze metals. Taproot Dentsu ended its tally with 2 Gold, 19 Silver, 19 Bronze, taking their total metal tally to 40. Contract Advertising was third with 26 metals, which included 1 Gold, 9 Silver and 16 Bronze metals. The fourth place was a tie between DDB Mudra and Dentsu Creative Impact with 23 metals each.
Sachin Tendulkar is the face of the ‘I Support Skill India’ campaign: The government has roped in cricketing legend Sachin Tendulkar to endorse the ‘I Support Skill India’ campaign, in an attempt to reach out to the youth and build awareness around skill development.
With ‘Yeh ghar meri jaan hai’, Housing.com takes the emotional route in maiden ad: Real estate platform Housing.com has unveiled its maiden TV-led campaign. To be launched during the IPL, the ad aims to showcase the company’s core value: home buying in India is an emotional journey, and Housing.com will be the trusted partner. The campaign has been created by Propaganda India.
Soon, you might see Facebook’s new hyperlocal services website launch in India: Facebook has been testing a hyperlocal website that helps people discover local services ranging from spas and wellness to event planning and pet services. The website works on the hyperlocal model, where services are catered to a local geographical area, and lets vendors upload details of their business through their Facebook page.
Havells takes on corruption, inequality in latest ‘Main Pankha Hu’ ad: The brand has brought back the ‘Main Pankha Hu’ (I am a fan) campaign to take on corruption, black money, rogue politicians, and employment biases. Like the previous ad, which was withdrawn within a week of its release, this one, too, depicts the emergence of an independent, honest, and confident young India.
Anupriya Acharya named India CEO, Publicis Media: Publicis Media has made some key leadership changes in the Asia-Pacific (APAC) region. Anupriya Acharya, (Group chief executive officer, ZenithOptimedia India) has been named India CEO, Publicis Media.
YouTube launches Gaming’s Android and iOS apps in India: Google has launched YouTube Gaming’s Android and iOS mobile apps in India. The company had launched the app in August last year starting with the US and UK. YouTube Gaming is available to all users globally through its desktop version.