Brands need to make mobile shopping easier, says Facebook study: Although young shoppers are increasingly buying smartphones online, they believe brands can further improve this by providing a seamless experience across a variety of channels on the path to purchase, a new Facebook study has revealed.
Practo launches #AskAboutCancer campaign on World Cancer Day: On the occasion of World Cancer Day, which was observed on February 4, the doctor discovery portal Practo, joined hands with HDFC Life and cancer survivor Lisa Ray, to spread awareness about the deadly disease.
Double trouble: Maaza’s new ad features Varun Dhawan playing twins: The newest campaign from the Coca Cola stable is all about the greed. Bollywood actor Varun Dhawan (who has been endorsing this brand since the start of 2015) has starred in the latest ad for Maaza, in a double role.
‘100 Saal Jiyo! Kotak Life hai hamesha’: Created by J Walter Thompson, Kotak Life Insurance has launched a new campaign comprising two films. The main film establishes a concern and the sequel ends with a solution where the protagonist is now happier and better informed.
Archana Anand replaces Manoj Padmanabhan as the Business Head of dittoTV: Archana Anand, Vice-President & Head-Global Business Development, Performance Marketing & Life Cycle Management, Zee Digital Convergence, will be taking over the charge from Manoj Padmanabhan as Business Head of dittoTV. It may be recalled that Padmanabhan had put in his papers as Business Head of dittoTV last month.
Balaji Telefilms to raise Rs 150 crore for its OTT platform ALT Digital: After putting the leadership team into place with appointment of Nachiket Pantvaidya as CEO and MTV’s Ekalavya Bhattacharya as Chief Strategy Officer, Balaji Telefilms is all set to raise Rs 150 crore for its OTT venture ALT Digital Media through preferential issue of equity shares to select marquee global investors.
LIC extends brand proposition of saving for the future: After winning LIC’s business in a multi-agency pitch, Rediffusion Y&R has created a campaign LIC’s Single Premium Plans with the positioning of ‘Be rest assured once and for all’.
Digital-first brands to see increasing growth in retail sector: Study: ‘Digital-first’ brands, or brands that can only be purchased online, can expect to see strong growth across categories like budget fashion, furniture and groceries with the increasing adoption of ecommerce, a study said.
MindShift Interactive drives off with Meru Cabs’ digital duties: Digital agency MindShift Interactive has bagged the digital mandate for Meru Cabs after a multi-agency pitch.
Myntra’s Roadster Goes All Out in New Spot: After recently celebrating its third anniversary, Roadster, one of the most successful Myntra brands, has launched a brand campaign to enhance its position as the trusted outdoor companion for the young and restless.