Housejoy’s campaign #ByeBai bids adieu to housemaids: Housejoy has come up with another digital campaign for its laundry category. Conceptualised and produced by Centerstage, the campaign #ByeBai is funny and addresses how laundry is such a pain for everyone and how easily one can get it done and delivered at just the touch of a button. The film was launched on July 28.
Saavn Expands Original Programming with New Genres and A-List Entertainers: Saavn today revealed an entirely new slate of original programming to debut in August and September. The new collection of shows includes Film Companion with Anupama Chopra and #NoFilter Neha hosted by Neha Dhupia. Additionally, Raghu Dixit, internationally acclaimed Indian Indie musician & music director, joins Saavn’s Artist-in-Residence (AiR) program.
Big Bazaar pays ode to food in new ad; “Did lot of research with food stylist,” says director Luv Kalla: The film encourages audiences to not limit the aroma of food to the kitchen, but spread it all around the house, for it is food and mealtimes that lend newness to relationships and bring the family together. The film tells stories of families bonding over a freshly cooked meal, of how the senior members experiment and appreciate new cuisines, and how various recipes reflect the eclectic mix of cultures.
Sportskeeda appoints Partha S Banerjee as chief operating officer: Partha S Banerjee has recently joined Sportskeeda as chief operating officer (COO), bringing with him a wealth of experience across product management, partnerships, and business development.
Facebook to allow emerging market companies sell through their pages: Facebook is to let small businesses in emerging markets sell to customers for free directly through their Facebook pages, the social media company said on Wednesday, marking a new effort to build up potential advertisers in its fastest-growing regions.
JSW salutes the spirit of Indian athletes at Rio 2016: The campaign #RuknaNahiHai, directed by Vasan Bala, highlights the journey of an athlete and carries the promise – never stop. Twelve of JSW’s athletes will represent India at the Rio Olympics this year.
Fork Media expanding to Southeast Asia: After its inception in India and a successful launch in the GCC region, Fork Media (Fork) is now expanding to Southeast Asia (SEA) and will be headquartered in Singapore. The priority markets of expansion include Indonesia, Thailand and Malaysia but the company has plans for Vietnam and Philippines as well. The expansion comes in response to the proven demand for the ad technology platform, where marketers seek unique ways of connecting with consumers online.
Government’s ‘Twitter Seva’ to address telecom consumers’ grievances: Telecom Minister Manoj Sinha on Tuesday launched “Twitter Seva” on the social media network to address complaints and concerns of stake-holders in the telecom and postal sectors and said that resolving the call drops issue was a top priority for the government.
Twitter Brings Olympic Fans Closer to the Game: The Rio 2016 Olympic Games are set to begin this Saturday (IST) with the #OpeningCeremony at Maracana Stadium in Rio de Janeiro, Brazil and fans around the world can stay close to all of the action on Twitter, Vine and Periscope.