Asian mobile messaging apps seem to be focussed on the International market. The Japanese free messaging app – LINE which has more than 160 million users had recently confirmed of doubling its efforts in Taiwan by opening a new office and kicking off a fresh recruitment drive in the region. Now the app has German, Italian and Portuguese language support. As reported by TNW, the service which is one of the popular messaging apps in the country, has updated the iOS app with exciting features and has extended support to European customers.
The iOS update has brought in features like in-app browser along with the possibility of having brightly coloured themes for a better user experience. The in-app browser may be a small feature but takes a step further in user experience. Previous versions would provide only two options – either copying the link itself to the clipboard, or opening the webpage in Safari, when you clicked on a link. Now the experience has become smooth.
Similarly, bringing colourful themes makes the overall experience of LINE much better. However, there are only two themes – a default theme and another cute pink one featuring Cony, one of LINE’s popular mascots. The themes are limited but LINE promises to bring some more to its kitty soon.
In addition to these features, LINE has brought improvements like the basic messaging, call functions and a new button to report strangers who invite you to multi-person chats. This makes it easy for you to report or block strangers who add you to chats without your permission. Besides this the LINE version 3.0.7 has a new Photos function that makes accessing of photos easy from the chat room and you can locate the QR code easily now as they are under the Profile feature.
LINE has been focussing on the international market for some time now. Countries like China, Europe, Latin America and Africa have been the focus and support for European languages makes the intention real clear.
However, LINE’s close rival Kakao Talk after signing up with Tapjoy last month as its first international ad partner for its Kakao game services, the Seoul based company has partnered with Friendster, who has agreed to promote its chat and social messaging apps KakaoTalk and KakaoStory in Malaysia.
The Asian messaging apps are apparently testing international waters.