
This month must have been a hectic one for the graphics and digital content creation teams at most Indian digital agencies. Jampacked with festivals, national holidays and special days of the year, August always gets our agency folks on their toes to roll out the most creative, witty, hilarious, inspiring, thought-provoking, out-of-the-box visual content to bring about some timely engagement for the brand. But, few are able to cater to the fast-paced demands of a ever-on digital world with ever decreasing attention spans.
This Janmashtami, we witnessed a bunch of interesting visuals being shared by Indian brands from varied sectors, but we also came across what may be called as ‘visual content fatigue’. Stock images have been played with to stitch up a decent visual story/greeting. When looked at individually, they all make for a memorable content for a festive occasion like this, but when compiled together, they tell a different story.
For the audience, the social media user, it is a tad overwhelming to be bombarded with so many wishes and greetings for the day. The one that does make them look again, while scrolling through their social feeds, better be an appealing one.
Here, we’ve managed to curate some of the interesting Janmashtami visuals created this year, that played upon the elements of Krishna, the Lord who’s birthday is being celebrated along with a connect to the brand, some in the visual but mostly in the copy.
Coolpad India
The smartphone maker has really come up with a smart one depicting Krishna’s flute. I can’t help admiring this!
On this auspicious day, we wish that your lives are filled with happiness and prosperity #HappyJanmashtami pic.twitter.com/WtDng5mJ13
— Coolpad India (@CoolpadInd) August 25, 2016
Kurlon
This one is a really smart one by the mattress maker, it has managed to seamlessly embed the brand into the visual story. Kudos Kurlon!
May the "Natkhat Nandlal" bring loads of joy for you and your family. #HappyJanmashtami! pic.twitter.com/uBYvzsfu1q
— Kurlon Limited (@KurlonLimited) August 25, 2016
ShopClues
The visual is adorable and the text is interesting by this online bazaar.
Break the Handi of tensions & indulge in fun & masti. Wish you all a very #HappyJanmashtami pic.twitter.com/VA7pn7gzHh
— ShopClues.com (@ShopClues) August 25, 2016
GrabOn
The deals site has rolled out an interesting take with its ‘O’ guy!
Makhan Chor?
More like Makhan Chhor! 😉#Janmashtami #ButterliciousJanmashtami pic.twitter.com/Ic8HHFml88— GrabOn (@GrabOnIn) August 25, 2016
OLX India
The online marketplace for used goods is hellbent on inculcating ‘un-hoarding’ habits in us Indians!
This Janmashtami make a new beginning towards a clutter-free and clean life. Happy Janmashtami! #Janmashtami #OLX pic.twitter.com/pWz3vBFus3
— OLX India (@OLX_India) August 25, 2016
Nerolac Paints India
A nice gif by the paint brand using stock images but the branding could be done away with.
May the colourful festival of #Janmashtami fill your life with happiness and virtues. pic.twitter.com/PhTHpYr9Q5
— Nerolac Paints India (@Nerolac_Paints) August 25, 2016
Kurkure
Lest we forget Kurkure is about butter masti, the family snack brand reminds us in its gif.
Aapke favourite masaledaar snack ke taraf se aap sabko chatpata Janmashtami mubaarak ho! #HappyJanmashtami pic.twitter.com/oOe78Pf453
— Kurkure (@KurkureSnacks) August 25, 2016
Flipkart
The ecommerce firm comes up with a decent one, but the hand needn’t be blue, or does it?!
#HappyJanmashtami pic.twitter.com/gqFUBgZEGO
— Flipkart (@Flipkart) August 25, 2016
Craftsvilla
The online ethnic wear portal keeps it mischievous in keeping with Krishna’s personality.
Team craftsvilla wishes you all a blessed #HappyJanmashtami https://t.co/jd0SjjFOD7 pic.twitter.com/JJ9etppJvl
— Craftsvilla (@craftsvilla) August 25, 2016
Yes Bank
Our little govindas in this gif by the bank are simply adorable, but wait till you see the next one.
May Lord Krishna, the symbol of peace and love fill your life with joy and prosperity. Happy Janmashtami! pic.twitter.com/4Seb7INYYU
— YES BANK (@YESBANK) August 24, 2016
OYO
The same gang of little govindas are now trying their luck in the budget hotel chain’s visual. Their uniforms change as per the brand identity colors.
We wish everyone a #HappyJanmashtami pic.twitter.com/K8n230vvII
— OYO (@oyorooms) August 25, 2016
Bingo
Our little govindas must be tired by now, all they want now are Bingo snacks.
If you keep falling, don’t give up. Try again from a different angle! #HappyJanmashtami pic.twitter.com/UBmFXlujwN
— Bingo! (@BingoSnacks) August 25, 2016
Swiggy
The food app talks about food and friends who love food, just like our little govindas.
Foodies: catch them young 😉 #HappyJanmashtami pic.twitter.com/cHyno31UrB
— Swiggy (@swiggy_in) August 25, 2016
CenturyPly
The ply board is a tough one!
This #Janamashtami make an effort to call or meet your dear ones and share your #SabSaheMastRahe moments. pic.twitter.com/DzxFnbBNDL
— CenturyPlyIndia (@CenturyPlyIndia) August 25, 2016
Berger Paints
The paint brand is the smartest, it managed to bring about some engagement with this little gif game featuring who else, but our little govindas!
Pause the GIF exactly when the boy breaks Matki, share a screenshot, use hashtag #BergerJanmashtami. #ContestAlert pic.twitter.com/yCfvQ1dukp
— Berger Paints (@BergerPaintsInd) August 25, 2016
Pulse Candy
I’m sure the entire nation wants to break this Pulse filled handi, the candy has become an addiction and the brand has played well to that.
Is Pulse bhari handi ko kaun nahi phode ga! #HappyJanmashtmi pic.twitter.com/uLgqAT6KW0
— Pulse (@PassPass_Pulse) August 25, 2016
Bajaj Allianz
The insurance brand keeps it adorable.
May this day shower on you blossoms of love & peace. Bajaj Allianz Life Insurance wishes you a Happy Janmashtami! pic.twitter.com/eOrmf89h3p
— Bajaj Allianz Life (@BajajAllianzLIC) August 25, 2016
Nivea India
A creative one by the skin care brand, both in visual and in copy.
Achieve all goals, show your strength, soar high, and win over the world. We’ll care for you while you reach up! pic.twitter.com/VDScLOgqhR
— NIVEA (@NIVEA_INDIA) August 25, 2016
Philips Sound
Krishna is most probably the first flute player who achieved massive fan following that has continued over the eras. Philips Sound need not focus elsewhere for its music loving community.
May this festival bring you happiness, good health and prosperity. #HappyJanmashtami pic.twitter.com/L29hiHyf3X
— Philips Sound (@PhilipsSoundIN) August 25, 2016
Snapdeal
The etailer keeps it simple.
Wish you all a very #HappyJanmashtami! pic.twitter.com/ME0JgrOTzB
— Snapdeal (@snapdeal) August 25, 2016
Panasonic India
This is one brand that touched upon Krishna’s teaching from the Gita.
Let's remember the lessons #LordKrishna taught us & pledge to do every bit we can for a better world. #Janmashtami pic.twitter.com/pxBg8tUSwH
— Panasonic India (@PanasonicIndia) August 25, 2016
Commonfloor
The housing portal keeps it straight forward.
On this precious day Lord Krishna was born to fight against inhumanity and save trust in #God. #HappyJanmashtami. pic.twitter.com/eleOG9yevH
— CommonFloor.com (@commonfloor) August 25, 2016
Meru Cabs
The cab hailing app chooses to play with minimal elements.
May Lord Krishna's flute invite the melody of love into your life.#MeruCabs wishes you all a joyous #Janmashtami! pic.twitter.com/R6166PmOCX
— Meru Cabs (@MeruCabs) August 25, 2016
Yatra
The travel app highlights his birthplace!
Mathura is the birthplace of Lord Krishna. Celebrate Janmashtami at this historic #city. #HappyJanmashtami pic.twitter.com/FaE14EPwFU
— Yatra.com (@YatraOfficial) August 25, 2016
Faasos
The food app keeps it festive and spirited.
For fun, naughtiness & righteousness in your life! #HappyJanmashtami pic.twitter.com/njifPKrXYT
— FAASOS (@faasos) August 25, 2016
Samsung India
The brand keeps it simple but makes it visually impressive.
Janmashtami is celebrating the birth of bliss.May your pot of life overflow with eternal joy. #HappyJanmashtami pic.twitter.com/NBNtMFRoMy
— Samsung India (@Samsung_IN) August 25, 2016
Aircel
Aircel offers a timely service.
Set devotional songs as your dialer tune. Just visit https://t.co/WmZbBsBWe8#HappyJanamashtami pic.twitter.com/y9cAomddY2
— Aircel (@Aircel) August 25, 2016
Godrej Goldilocks
The brand finds a decent story connecting the Janmashtami visual back to itself.
Wishing everyone a happy #Janmashtami. Remember to #KeepItPersonal & safe as you celebrate #DahiHandi today. pic.twitter.com/BBBr05dACM
— Godrej Goldilocks (@GoldilocksbyGSS) August 25, 2016
UC Browser
The mobile browser makes it colourful.
Haathi ghoda paalki jai kanhaiya laal ki!
UC wishes you all a very #HappyJanmashtami. pic.twitter.com/wSdV2Mwv4j— UC Browser (@UCBrowser) August 25, 2016
Mumbai Indians
The IPL team focuses on the spirit of a team.
Aala re! Govinda Aala! Time to get engrossed in the vibrant vibes of Janmashtami. Wishing everyone #HappyJanmashtami pic.twitter.com/nQHOejRYN6
— Mumbai Indians (@mipaltan) August 25, 2016
Gaana
The music streaming app came up with an apt playlist for the day, like it always does.
Your devotional playlist for #Janmashtami is here! Play now: https://t.co/0tjKHoQp7t #HappyJanmashtami pic.twitter.com/FiAwu9kIuQ
— gaana.com (@gaana) August 25, 2016
Play to Lord Krishna with this playlist: https://t.co/JCU5tKugJZ#Janmashtami2016 pic.twitter.com/IGT8diEN1X
— gaana.com (@gaana) August 24, 2016
Havells India
Havells keeps it bright and beautiful.
Havells wishes you a very happy Janmashtami!#HappyJanmashtami pic.twitter.com/dGc0inxKXw
— havells (@havellsindia) August 25, 2016
Justdial
The local search engine brings focus on infant Krishna.
May Makhan Chor bring joy and happiness to you!
Happy #Krishna #Janmashtami! pic.twitter.com/cV7tnfrjtZ— Justdial (@Just_Dial) August 24, 2016
Crossword Bookstores
The bookstore keeps it adorable.
#happy #janmashtami pic.twitter.com/2Na2dU041m
— Crossword Bookstores (@crossword_book) August 25, 2016
IDBI Bank
The bank has made it colourful though we could do away with the logo.
आईडीबीआई बैंक की ओर से सभी को जन्माष्टमी की हार्दिक शुभकामनाएं.
IDBI Bank wishes everyone a very #HappyJanmashtami. pic.twitter.com/65ibsIkmh1
— IDBI BANK (@IDBI_Bank) August 25, 2016
Peter England
The clothing brand has an interesting graphic here, but you need to look closely. The visual could do away with the parent brand and the sub brand logos though.
Peter England wishes you all a very #HappyJanmashtami pic.twitter.com/zyzS2JUIOa
— Peter England (@PeterEngland_) August 25, 2016
Do let us know your favourites in this list.