This month must have been a hectic one for the graphics and digital content creation teams at most Indian digital agencies. Jampacked with festivals, national holidays and special days of the year, August always gets our agency folks on their toes to roll out the most creative, witty, hilarious, inspiring, thought-provoking, out-of-the-box visual content to bring about some timely engagement for the brand. But, few are able to cater to the fast-paced demands of a ever-on digital world with ever decreasing attention spans.
This Janmashtami, we witnessed a bunch of interesting visuals being shared by Indian brands from varied sectors, but we also came across what may be called as ‘visual content fatigue’. Stock images have been played with to stitch up a decent visual story/greeting. When looked at individually, they all make for a memorable content for a festive occasion like this, but when compiled together, they tell a different story.
For the audience, the social media user, it is a tad overwhelming to be bombarded with so many wishes and greetings for the day. The one that does make them look again, while scrolling through their social feeds, better be an appealing one.
Here, we’ve managed to curate some of the interesting Janmashtami visuals created this year, that played upon the elements of Krishna, the Lord who’s birthday is being celebrated along with a connect to the brand, some in the visual but mostly in the copy.
The smartphone maker has really come up with a smart one depicting Krishna’s flute. I can’t help admiring this!
— Coolpad India (@CoolpadInd) August 25, 2016
This one is a really smart one by the mattress maker, it has managed to seamlessly embed the brand into the visual story. Kudos Kurlon!
— Kurlon Limited (@KurlonLimited) August 25, 2016
The visual is adorable and the text is interesting by this online bazaar.
— ShopClues.com (@ShopClues) August 25, 2016
The deals site has rolled out an interesting take with its ‘O’ guy!
— GrabOn (@GrabOnIn) August 25, 2016
The online marketplace for used goods is hellbent on inculcating ‘un-hoarding’ habits in us Indians!
— OLX India (@OLX_India) August 25, 2016
Nerolac Paints India
A nice gif by the paint brand using stock images but the branding could be done away with.
— Nerolac Paints India (@Nerolac_Paints) August 25, 2016
Lest we forget Kurkure is about butter masti, the family snack brand reminds us in its gif.
— Kurkure (@KurkureSnacks) August 25, 2016
The ecommerce firm comes up with a decent one, but the hand needn’t be blue, or does it?!
— Flipkart (@Flipkart) August 25, 2016
The online ethnic wear portal keeps it mischievous in keeping with Krishna’s personality.
— Craftsvilla (@craftsvilla) August 25, 2016
Our little govindas in this gif by the bank are simply adorable, but wait till you see the next one.
May Lord Krishna, the symbol of peace and love fill your life with joy and prosperity. Happy Janmashtami! pic.twitter.com/4Seb7INYYU
— YES BANK (@YESBANK) August 24, 2016
The same gang of little govindas are now trying their luck in the budget hotel chain’s visual. Their uniforms change as per the brand identity colors.
— OYO (@oyorooms) August 25, 2016
Our little govindas must be tired by now, all they want now are Bingo snacks.
— Bingo! (@BingoSnacks) August 25, 2016
The food app talks about food and friends who love food, just like our little govindas.
— Swiggy (@swiggy_in) August 25, 2016
The ply board is a tough one!
— CenturyPlyIndia (@CenturyPlyIndia) August 25, 2016
The paint brand is the smartest, it managed to bring about some engagement with this little gif game featuring who else, but our little govindas!
— Berger Paints (@BergerPaintsInd) August 25, 2016
I’m sure the entire nation wants to break this Pulse filled handi, the candy has become an addiction and the brand has played well to that.
— Pulse (@PassPass_Pulse) August 25, 2016
The insurance brand keeps it adorable.
May this day shower on you blossoms of love & peace. Bajaj Allianz Life Insurance wishes you a Happy Janmashtami! pic.twitter.com/eOrmf89h3p
— Bajaj Allianz Life (@BajajAllianzLIC) August 25, 2016
A creative one by the skin care brand, both in visual and in copy.
Achieve all goals, show your strength, soar high, and win over the world. We’ll care for you while you reach up! pic.twitter.com/VDScLOgqhR
— NIVEA (@NIVEA_INDIA) August 25, 2016
Krishna is most probably the first flute player who achieved massive fan following that has continued over the eras. Philips Sound need not focus elsewhere for its music loving community.
— Philips Sound (@PhilipsSoundIN) August 25, 2016
The etailer keeps it simple.
— Snapdeal (@snapdeal) August 25, 2016
This is one brand that touched upon Krishna’s teaching from the Gita.
— Panasonic India (@PanasonicIndia) August 25, 2016
The housing portal keeps it straight forward.
— CommonFloor.com (@commonfloor) August 25, 2016
The cab hailing app chooses to play with minimal elements.
— Meru Cabs (@MeruCabs) August 25, 2016
The travel app highlights his birthplace!
— Yatra.com (@YatraOfficial) August 25, 2016
The food app keeps it festive and spirited.
— FAASOS (@faasos) August 25, 2016
The brand keeps it simple but makes it visually impressive.
— Samsung India (@Samsung_IN) August 25, 2016
Aircel offers a timely service.
— Aircel (@Aircel) August 25, 2016
The brand finds a decent story connecting the Janmashtami visual back to itself.
— Godrej Goldilocks (@GoldilocksbyGSS) August 25, 2016
The mobile browser makes it colourful.
— UC Browser (@UCBrowser) August 25, 2016
The IPL team focuses on the spirit of a team.
— Mumbai Indians (@mipaltan) August 25, 2016
The music streaming app came up with an apt playlist for the day, like it always does.
— gaana.com (@gaana) August 25, 2016
— gaana.com (@gaana) August 24, 2016
Havells keeps it bright and beautiful.
— havells (@havellsindia) August 25, 2016
The local search engine brings focus on infant Krishna.
— Justdial (@Just_Dial) August 24, 2016
The bookstore keeps it adorable.
— Crossword Bookstores (@crossword_book) August 25, 2016
The bank has made it colourful though we could do away with the logo.
आईडीबीआई बैंक की ओर से सभी को जन्माष्टमी की हार्दिक शुभकामनाएं.
— IDBI BANK (@IDBI_Bank) August 25, 2016
The clothing brand has an interesting graphic here, but you need to look closely. The visual could do away with the parent brand and the sub brand logos though.
— Peter England (@PeterEngland_) August 25, 2016
Do let us know your favourites in this list.