Jack Dorsey is losing control of Twitter, Inside look at Snapchat’s new advertising API technology

Global digital news of the day - Disney isn’t pursuing a bid for Twitter after Google and Apple have moved out, Snapchat has turned on the gears of its ad technology platform, unleashing a new way to buy and even test ads, and more

Martech startup Nugit will use $5.2m funding from Sequoia for AI investment: Marketing data platform Nugit has raised $5.2m in funding from Sequoia India, which it plans to use to double its workforce and further invest in artificial intelligence technology.

Disney isn’t going to bid for Twitter, either: Cross another potential Twitter buyer off the list: Disney isn’t pursuing a bid for the social platform, either. Sources familiar with Disney, which was mulling a possible Twitter purchase last week, say the media giant has decided not to move forward. Earlier today Recode reported that Google, a logical buyer for Twitter who had also was hired a banker to kick the company’s tires, was not going to bid; Apple is also unlikely. Twitter shares dropped 9 percent in after-hours trading.

Nespresso Change Nothing with George Clooney: Nespresso is running “Change Nothing”, the latest installation in a ten-year campaign featuring actor George Clooney. Debuting on 25th September 2016 at www.nespresso.com/whatelse, the Nespresso Change Nothing campaign sees George embark on a rough night as he looks to protect his precious coffee.

An Inside Look at Snapchat’s New Advertising API Technology: Snapchat has turned on the gears of its ad technology platform, unleashing a new way to buy and even test ads. Snapchat has fired up its ads API - application programming interface - that allows third-party partners to plug into the app and deliver ads for brands and agencies. It’s Snapchat’s first foray into what’s known as programmatic advertising, which is the automated buying and selling of ads.

Bloomberg Announces New Multiplatform Brand for Tech News: Bloomberg wants to get technology news to you anytime and from anywhere. “Over the past year, we have assembled a top-notch team of technology journalists led by Brad Stone,” said Bloomberg editor in chief John Micklethwait, announcing the news. More than 50 tech journalists stationed all over the world (San Francisco, New York, Seattle, Hong Kong, Tokyo, Singapore, Bangalore, Beijing, London, Toronto, Paris, Tel Aviv and Frankfurt) will provide coverage “of not only what’s next, but where’s next.”

How Pinterest is cracking the social commerce code: When it comes to broad brand awareness, the value of social media advertising is clear. But why have channels struggled to keep users on their platforms for a direct purchase? Despite the massive reach, engaging content and success of social advertising, in-channel purchasing has been a bit of a hurdle for marketers and advertisers alike. However, with over 100 million monthly active users globally, Pinterest is one channel that is poised to overcome the purchase hurdle.

Tumblr’s New Head of Ad Products Embraces YouTube Model of Sharing Ads With Creators: Tumblr has a new ad product leader to help the platform as it tries to catch up to rivals in key areas like video. Owned by Yahoo, which was bought by AOL, Tumblr hired its first VP-ad product management, Buzz Wiggins, who started this week. Mr. Wiggins, 32, came over from mobile ad technology platform Kargo, where he also directed ad products.

Jack Dorsey Is Losing Control of Twitter: A few days before Twitter’s Sept. 8 board meeting, as the company’s finance team readied a presentation, it received conflicting directions on a crucial question. Should their slides reflect Twitter’s prospects as an independent company or delve into the benefits of getting acquired?

BuzzFeed vandalized by hacking group after exposing alleged member: A number of BuzzFeed posts were vandalized by hackers this morning in apparent retaliation for a story that claimed to expose a member of their group. The hacking group, which goes by OurMine, changed the titles of several BuzzFeed posts to read “Hacked by OurMine” and replaced the body of some stories with a note not to “share fake news about us again.”

New York Times Shuns Banner Ads in Favor of Proprietary Ad Format: The New York Times is moving away from standardized “banner” advertisements on its website and plans to replace them with its own proprietary display ad formats. Online banner advertising has become increasingly commoditized in recent years, with the same standardized, rectangular formats appearing on sites across the web. Marketers lament the lack of creativity in the format and have started to question its effectiveness, which has driven down ad prices. Meanwhile, platforms such as Facebook and Google have built huge ad businesses with their own proprietary or “native” ad formats and offerings.

Image credit: Bloomberg