This Diwali, Pepperfry’s new campaign targets customers’ reluctance to online shopping : With the festive season just around the corner, Pepperfry.com has hopped on the bandwagon just like other e-commerce brands to entice customers before the shopping fervour in India sets in. The online furniture and home products market place has unveiled a new marketing campaign to break the preconceived notion that online furniture shopping can be an unpleasant and unreliable experience.
Vodafone signs Nawazuddin Siddiqui & Bobby Simha for Vodafone Flex: A high decibel, 360, multi-media creative campaign will propagate the launch and introduce the innovative, new concept of Vodafone FLEX – ‘Prepaid bana very very aasan’, to audiences across the country. The advertising and promotional campaign is being led by popular film stars Nawazuddin Siddiqui and Bobby Simha, who are relatable and can truly live up to Vodafone brand values. This highly vibrant and impactful campaign will be seen across mediums – TV, Print, OOH, Radio and Digital.
Akshay Kumar turns director for Streax’s new campaign: The new campaign by Streax is based on the core premise that there is a hero in each one of us, but when and under what circumstances we bring it to the fore is what defines an individual. The hair colour brand from Hygiene Research Institute Pvt Ltd (HRIPL) addresses the need to transform oneself into a hero in the fastest possible time in the latest campaign for its product Streax Insta.
Whisper redefines #LikeAGirl, asks them to be unstoppable: The phrase ‘like a girl’ has been historically used to depict weakness but the feminine care brand Whisper is trying to redefine it with the #LikeAGirl campaign. In a bid to encourage girls in the country to be unstoppable, actress Sonakshi Sinha and Rio Olympics bronze medallist Sakshi Malik joined the movement and announced the #LikeAGirl and Proud Challenge.
CP Plus reminds Delhiites – ‘Uppar wala sab dekh raha hai!’: CP Plus is back to remind Delhiites that ‘Uppar wala Sab Dekh Raha hai’ (the one above is seeing everything). This quirky tagline not only provokes the commuter’s thought but also has immense synergy with the brand’s image. After the success of CP Plus launch campaign, the brand is back again with an exclusive tie-up with JCDecaux to run its brand recall campaign in Delhi.
Rage Communications bags digital mandate for Sun Estates: Rage Communications, a full service digital communications agency, has bagged the digital communications mandate for Sun Estates. The mandate involves creating its new website, social media management and online marketing initiatives as an exclusive, premium brand of luxury homes in North Goa.
Jabong launches social intranet platform Destination f: Jabong has collaborated with Facebook at Work to launch its social intranet platform on mobile devices for its employees to allow on-the-go access to all the company policies, workflows, polls, project updates, team discussions and other HR related activities.
Twitter lays off 20 employees in Bangalore office: Twitter has laid off close to 20 employees at its development centre in Bangalore. It has also shut down all global engineering operations from this office, the company confirmed to MediaNama. However, other operations will continue to function in the Bangalore office.
Langoor makes new additions to senior team: Digital agency Langoor has made new additions to its senior team. Ramprasad Srinivasan has come in as the senior vice president of India operations, while creative technologist Vignesh Iyer has joined the agency as the executive creative director.