Is Orkut Still Popular In India?

• Sharebar

Vincenzo Cosenza updates his ‘world map of social networks’ twice a year. The edition of June 2012 was published yesterday as reported by The Next Web. According to TNW, Vincenzo has taken 137 countries into consideration while preparing the report and he does with the help of Alexa and Google Trends for finding the websites traffic data.

As you can see in the above image, Facebook has its presence felt more or less in the entire world. Out of 137 countries, Facebook is the leading social network in 126 countries and Europe is the largest continent on Facebook with 232 million users, says Vincenzo.

Along with Facebook, V Kontakte and Odnoklassniki are dominant in Russian speaking countries like Tencent’s QZone is the leader in China. Zing, Drauglem and Cloob are preferred in Vietnam, Latvia and Iran respectively.

TNW also shares a table that lists the top three social networks in selected countries:

The data provided for India states that Facebook and LinkedIn at number one and two respectively, which are not really surprising. However, it is interesting to see that Orkut is still one of the popular networks in India and has been ranked at the third position. Unofficially we are aware that Orkut is no more the most active social network in India and as confirmed by Vincenzo, the study has been done on total number of users.

Some time back, TCS had published a comprehensive school level survey that highlighted how the young generation is adopting various social networking sites. The survey included Indian children between the ages of 12 and 18. It was conducted in 12 cities and over 12,300 students participated as it, as was reported by Trak.in. The survey, which took account of metros and non-metros shared that 85% have registered on Facebook and 43% have also registered on Orkut. Surprisingly, Orkut stands at the second position ahead of Twitter, LinkedIn, etc.

Is Orkut still popular?

I don’t think it is still popular but may have the user base, although inactive. Both the reports account for the total number of users and not the active users. Why Orkut is still alive and how Google wants to integrate it with Google Plus, is a story that is yet under covers, although Pluggd.in had reported some time back that now you can connect your Google Plus with Orkut. Apart from this news , nothing much has happened in Orkut in terms of feature upgradation. So we will have to wait and watch to see what happens with Orkut.

Meanwhile, do you think Orkut will phase out with time or we may have some surprises in the near future?

Slider image courtesy: blog.superstarvinayak.info

Prasant Naidu

Founder and Blogger at Lighthouse Insights. Loves to experiment in social media and believes social media is a game changer for SME's.

Twitter - More Posts

Tagged as: social media news, social networks