Is There A Future For The Media Business In The Digital Age? #SXSW

Bob Garfield, Eamonn Store and Meredith Kopit Levien discuss if the traditional media business is dying in the digital world at the Interactive SXSW 2015


The digital revolution has broken the century-old media model. The digital revolution centralized advertising spend around a small handful of performance-based players and a direct marketing mentality. All other media are scrambling for a small share of a pie that is being diffused among countless startups and legacy media brands. There just isn’t enough ad money to sustain content.

Is there a future for the media business in all of this? What is the sustainable path forward?

Media Post presented an hour long discussion on “And While We Are Asking, Is Media Dead Too?” at the first day of #SXSW. The panelists were Bob Garfield, Eamonn Store and Meredith Kopit Levien. Find out the insights from the panel discussion in the form of tweets.

Insights from Eamonn Store – CEO Guardian US

Insights from  Meredith Kopit Levien – EVP of Advertising, The New York Times

Bob Garfield – Columnist/NPR Host, MediaPost Communications did earn praise for his moderation too

Follow the hashtag #SXSW for more updates from the event and if you want to know more about the talks happening over the next few days click on SXSW schedule.

Image credit: Twitter