IPL6 Sponsors Engaging Through Social Media. Bring Fans Closer To Their Teams

A look at how the official sponsors like Vodafone, Star Plus, Yes Bank, and McDowell's No.1 are engaging with their fans on social media

IPL6_2013

Its the season of cricket in India. Whether you play the game or not, almost all of us have to watch a game of cricket either on television or the local grounds. There is no escaping cricket, especially during IPL6. And, brands have been reaping in the eyeballs in all manner of promotions on the field and off it. With Pepsi being the title sponsors of IPL 6, we have seen a number of social media promotions by the beverage brand that have been both innovative and engaging for its community.

However, the official partners of IPL6 are also not behind in extending their partnership on social media channels. Here, we look at the variety in which IPL6 partners like Vodafone, Star Plus, Yes Bank, and the Umpire Sponsor, McDowell’s No.1 are engaging with their online community.

Guess the sign to be a part of McDowell’s No.1 XI team

The Umpires Partner in this season of IPL and the 2nd largest selling whiskey in the world, McDowell’s No.1 is the flagship brand of United Spirits Limited. The brand is offering a once-in-a-lifetime opportunity for 11 cricket enthusiasts, through a Facebook quiz game called ‘Guess the sign‘. ‘Guess the sign’ is hosted on a Facebook app that is enabled after you ‘like ‘ the page. A multiple choice quiz with 3 questions on basic cricket rules needs to be answered correctly. And, 11 winners will be chosen from the correct answers to form the McDowell’s XI team to play an 8 over match against Royal Challengers XI.

Post the quiz, you need to enter name, email id, phone number, date of birth, city in the blank boxes provided and  select your cricket skill along with citing a reason as to why you should be a part of the McDowell’s XI. Winners would be contacted through phone or email for a match that is scheduled at Chinnaswamy stadium in Bangalore in the third week of May. Besides, travel will be taken care of!

McDowell's_No1_Guess_the_sign

Be a Vodafone Superfan and appear live on TV

To be a Vodafone SuperFan, one needs to upload a picture of their cricket lucky charm on a specially designed microsite. The picture can be WhatsApp-ed to the given Vodafone number or it can be uploaded after registering with your name, email and mobile number. The Gallery section displays the lucky charms that have been uploaded while the Winners section displays all the past winners.

And what exactly does a Vodafone superfan get? He/she gets to watch a match from the Vodafone hospitality stand with a Vodafone kit in tow. But, best of all, the superfan gets to meet the winning captain and take home the autographed matchball, with live streaming on Television!

Vodafone_Superfan_microsite

In addition, the telecom major has also partnered with Talenthouse India, a creative crowdsourcing platform to invite designs for jerseys and caps, that will be worn by 22 kids who will escort the two teams at the IPL finals in Kolkata. The winning design gets Rs. 1 lakh and two tickets to the finals!

Nayi soch award presented by Star Plus television stars

Hindi general entertainment channel, Star Plus has nothing much to offer its viewers this IPL. The channel has roped in its popular stars to present the ‘Nayi soch award’ to cricketers for their innovative cricket moments. On Facebook, the brand has been inviting fans to guess which star will  present the award, after posting a jumbled up image of the star.

star plus nayi soch award

Yes Bank IPL quizzes on Facebook and Twitter

Yes Bank, India’s fourth largest private sector bank is the sponsor this IPL after Citibank discontinued its five-year partnership with IPL. The bank with 189 K fans on Facebook has launched two contests that give away IPL match tickets as prizes. The one called ‘Who Am I’ invites fans to guess the player based on three clues along with your personal details like name, age, email, phone and city. The other Facebook contest ‘Yes Bank Maximum‘ needs you to guess the player who will hit the maximum sixes in a match and win the Yes Bank Maximum Advantage award. The contest has been extended to Twitter too with the hashtag #YesBankMaximum and offers branded merchandise to winners.

Yes_bank_maximum_IPL2013Each sponsor is engaging differently but only Vodafone and McDowell’s are giving an opportunity to actually meet the players! I like their simple efforts to engage on social media, and get fans closer to cricketers. What about you?