Hotstar to stream Kabaddi World Cup in stereoscopic 3D for VR: Star India’s online streaming platform Hotstar will be streaming the upcoming Kabaddi World Cup in Ahmedabad from 7-22nd October in stereoscopic 3D virtual reality. Users can use the feature with the help of Samsung Gear VR or Google Cardboard or even the newer Daydream headsets to get a panoramic view of the game and the stadium using either Android or iOS handsets. The app will use the phone gyroscope to detect head movement to enable tracking the direction in which the user is looking automatically.
Daan Utsav’s campaign urges people to #Giveanoff to those who helps us the most: Daan Utsav, earlier known as the ‘Joy of Giving Week’, was created with the vision to be a festival like Diwali or Dussehra where people celebrate giving. This time around, Daan Utsav is urging people to give time off to their domestic helps. The #Giveanoff campaign, conceptualised by Dentsu One, a Dentsu Aegis Network Company, is about giving an off to the domestic help at home, especially on a holiday when her/his family may be at home.
Fiama celebrates positivity with its new campaign: Fiama, ITC’s brand of personal wash products, unveiled its new campaign ‘Dil ko de lift’ in which the brand introduces its philosophy of celebrating life with positivity. In today’s world, where everyone is tied up with the everyday stress of life, Fiama, through the campaign wants to communicate the importance of looking at the bright side.
Grey group joins hands with ICanHelp.in for World Contraception Day: Grey group India launched a new social media campaign for ICanHelp.in on the occasion of World Contraception Day. Conceptualised and executed by Grey group India, the video features a bindaas dadi or iDadi talking about contraception and busting ridiculous myths about sex and pregnancy.
Dentsu Impact launches digital and CRM divisions: Dentsu Impact, the full-service creative agency from Dentsu Aegis Network, is expanding its investment and expertise in digital and customer relationship management (CRM) with an eye on the future landscape. The agency has launched the two new divisions of digital and CRM which will be strategically driven by Kartikeya Srivastava, head – planning, Dentsu Impact.
The government is considering banning celebrities for misleading ads: A proposal to ban celebrities from endorsements if found guilty of being part of a misleading advertisements is being considered by the Consumer Affairs Ministry, Union Minister Ram Vilas Paswan said today. Paswan was however non-committal on a Parliamentary panel recommendation for jail term to celebrities found guilty.
MakeMyTrip launches accommodation platform Rightstay: MakeMyTrip has launched an accommodation platform called Rightstay which provides alternative stay options like villas, residential apartments, homestays and guest houses, similar to Airbnb. Rightstay has its own Android app and website.
VOOT launches its sixth original web-series: Viacom 18’s Over-The-Counter (OTT) platform VOOT has announced a new show under its Voot Originals segment. The show called ‘It’s Not That Simple’ will be launched on October 8.
Cleartrip releases TVCs about new features: It is clearly addressing human emotion! Cleartrip is set to remove anxiety in travel bookings with the launch of two new features –‘Price Lock’ and [email protected] One of the first portals to ease travel plans by offering simple and fast booking solutions, Cleartrip is also releasing two TVCs to educate the customers about the new features.
Internet of things market to touch $15 bn in India by 2020: Nasscom report: The Internet of Things (IoT) market in India is expected to grow up to USD 15 billion by 2020 from USD 5.6 billion this year, driven by adoption across sectors like manufacturing, automotive, transportation and logistics, a report by Nasscom and Deloitte today said.