Last weekend, I was fortunate to speak to a young man named Harshil Karia, Founder of FoxyMoron, a digital agency based out in Mumbai. The journey started as an extension of a summer internship that has completed more than 4 years and today it is one of the well-known agencies in India.
We spoke close to 20 minutes and here are some of the highlights of the discussion:
1. The Maybelline campaign and why is it one of the most memorable campaigns for Harshil.
2. “Measurability remains the biggest challenge”, says Harshil. At the same time he is impressed that clients are taking social media seriously, putting money for quality work and integration of social media into the big ideas is happening.
3. Why Harshil still thinks that the core fundamentals of social media is about creating passionate communities. For example, if your community is about biking then your job is to unite passionate bikers around a thought.
4. Finally, if you are a startup in the same space and want to make a mark then Harshil has a small message – Focus on the core idea and think how that idea can touch the heart of the consumer.
I thoroughly enjoyed talking to Harshil. Do have a look at the video interview (pardon the shaking at times) and let me know what you think.
If you are an Indian agency/brand/startup in the social media space and want to be a part of the video interview series then either mail us at connect[at]lighthouseinsights[dot]in or tweet me at @LHInsights.