Arun Prabhudesai needs no introduction in the Indian blogging and startup world. His business blog – Trak.in is rated as one of the best business blogs in India. In addition, he has been associated with startups and these days he is also busy with his new startup, My Open Campus.
I met Arun on a Saturday afternoon for an interesting video shoot. The interview focussed on the various facets of blogging, his startups and his understanding about social media. The key takeaways for me from the interview were:
1. If you want to make your mark in the blogging world then you need to produce quality content and keep doing it regularly.
2. You need to give value to your community on social media and only opening a Facebook page won’t suffice.
3. Online monitoring or reputation is crucial for bloggers and you will have to find out what people are talking about you on social media. Conversations have moved out from blogs to social media and you can’t ignore them anymore.
It was fun talking to Arun and shooting this video in the outdoors. Do have a look at the video interview and let me know what you think.
If you are an Indian agency/brand/startup in the social media space and want to be a part of the video interview series then either mail us at connect[at]lighthouseinsights[dot]in or tweet me at @LHInsights.