Onam is an ancient harvest festival that is still celebrated with much fanfare in Kerala, and by Malayalis all over the globe. The Onam celebrations in honour of King Mahabali of Kerala mark his arrival from the nether world to see his people, so attached was he to his people, as much as they revered him. The ten-day festival is marked by an array of festivities and fun events along with family and the community as a whole.
There’s specially prepared food with prayers to the good harvest called Onam Sadya, traditionally a feast comprising 26 dishes! Women get busy decorating homes with Onapookkalam or the flower rangolis. The state of Kerala recreates the ancient celebrations with the snake boat race, music and dance events and other cultural activities. Food festivals and gifting is what has modernized this ancient festival that continues to bring people together.
Brands have joined in the festivities with their tools of mass attraction – appealing brand greetings in the form of visuals and gifs on social media. Here is a list of visual content summing up how Indian brands banked on Onam to harvest some healthy organic consumer engagement.
Read also: 32 most creative Onam visuals of 2015.
The mattress maker indulged in a host of activities for Onam celebrations, including giving King Mahabali a van ride across the city of Calicut. One could take selfies with the king, share them with the brand to win. The brand rolled out an interesting gif too.
Real fruit juice
Dabur’s Real fruit juice finds a cool connect.
The QSR chain goes creative.
The online ethnic wear e-tailer chooses an interesting gif.
The mint that brightens your smile gives the King Mahabali a bright smile this Onam!
The donut maker finds its place in sadya!
The home appliances brand makes it a personalized one.
The holiday company announces ‘Return of the king!’
The product placement isn’t disturbing here.
The ecommerce major keeps it smart.
The airlines sticks to a simple one.
The digital wallet company rolls out a neat gif.
The women’s magazine has an interesting one with 3d graphics.
The oats maker has been urging people to switch over to a healthy Onam with a series of visuals every day of the festival.
The youth channel takes a minimalist route.
The appliances brand keeps it colourful.
The table reservation app keeps it appealing.
The IPL team rolls out the coolest visual this Onam.
It’s all about food for the food app. Sassy one by Swiggy!
You can keep snacking forever.
The mint brand gets festive.
The online furniture portal keeps it artsy.
The budget hotel chain explores the celebratory elements of the festival.
The travel brand rolls out a visually appealing graphic.
The personal locker keeps it fun.
Indian Super League
The football league makes it visually appealing.
The home appliances chain wants you to harvest the best of appliances this Onam.
The mobile browser sticks to simplicity.
The online marketplace for used goods is at it as usual… telling Indians to let go of unused goods!
Premium home services provider keeps it different.
The Pune team keeps it simple.
The transport app makes it a visual game of fortune.
The smartphone brand makes for a visually appealing imagery.
The metro brand celebrates an ancient tradition.
The snack maker engages its fans with relevant cheat code contests, this Onam too. And an interesting gif.
The online classifieds site talks about gifting in this neat gif.
The plyboard maker keeps it colorful with a focus on its fresh new tagline.
Onam sadya needs a Bisleri to wash it all down!
The home portal keeps it appealing and festive.
Pizza Hut India
The pizza maker makes a pookkalam of sorts.
Interesting play with ‘Q’ there!
The travel brand announced a contest with this interesting gif.
The food app keeps it simple.
Vision Express India
The great kind needs a pair too!
Tata Value Homes
The home makers want yo to have a new home. Interesting image this Onam.
The online kids portal rolls out an adorable visual.
The Indian Super League team has got the great king to love football too!
The mobile apps maker plays well with its logo.
Interesting logo embed in the sadya by the holiday brand.
Do let us know your favorites.
Do note that we do not have an algorithm or a dedicated bot that scans the whole of social media for the most creative visuals; we make our humanly possible best efforts to hunt for these visuals and as they say, ‘to err is human’, we might miss out on a few good visuals. Do contribute (in the comments) to complete the gaps. Do share only brand visuals that you believe are worth a mention here because they are creative, visually appealing, or have a good brand connect.