Onam is an ancient harvest festival that is still celebrated with much fanfare in Kerala, and by Malayalis all over the globe. The Onam celebrations in honour of King Mahabali of Kerala mark his arrival from the nether world to see his people, so attached was he to his people, as much as they revered him. The ten-day festival is marked by an array of festivities and fun events along with family and the community as a whole.
There’s specially prepared food with prayers to the good harvest called Onam Sadya, traditionally a feast comprising 26 dishes! Women get busy decorating homes with Onapookkalam or the flower rangolis. The state of Kerala recreates the ancient celebrations with the snake boat race, music and dance events and other cultural activities. Food festivals and gifting is what has modernized this ancient festival that continues to bring people together.
Brands have joined in the festivities with their tools of mass attraction – appealing brand greetings in the form of visuals and gifs on social media. Here is a list of visual content summing up how Indian brands banked on Onam to harvest some healthy organic consumer engagement.
The mattress maker indulged in a host of activities for Onam celebrations, including giving King Mahabali a van ride across the city of Calicut. One could take selfies with the king, share them with the brand to win. The brand rolled out an interesting gif too.
— Kurlon Limited (@KurlonLimited) September 14, 2016
Real fruit juice
Dabur’s Real fruit juice finds a cool connect.
— Realfruitpower (@Realjuices) September 13, 2016
The QSR chain goes creative.
— KFC India (@KFC_India) September 14, 2016
The online ethnic wear e-tailer chooses an interesting gif.
— Craftsvilla (@craftsvilla) September 13, 2016
The mint that brightens your smile gives the King Mahabali a bright smile this Onam!
— Happydent (@HappydentGum) September 14, 2016
The donut maker finds its place in sadya!
— Dunkin' Donuts (@Dunkin_India) September 14, 2016
The home appliances brand makes it a personalized one.
— havells (@havellsindia) September 13, 2016
The holiday company announces ‘Return of the king!’
— Sterling Holidays (@WorldOfSterling) September 13, 2016
The product placement isn’t disturbing here.
— Tanishq (@TanishqJewelry) September 14, 2016
The ecommerce major keeps it smart.
— Flipkart (@Flipkart) September 13, 2016
The airlines sticks to a simple one.
— IndiGo (@IndiGo6E) September 14, 2016
The digital wallet company rolls out a neat gif.
— FreeCharge (@FreeCharge) September 14, 2016
The women’s magazine has an interesting one with 3d graphics.
— Femina (@FeminaIndia) September 14, 2016
The oats maker has been urging people to switch over to a healthy Onam with a series of visuals every day of the festival.
— Horlicks Oats (@HorlicksOats) September 10, 2016
The youth channel takes a minimalist route.
Onam Ashamsakal! 🙂 pic.twitter.com/VpALEuX0hJ
— MTV India (@MTVIndia) September 14, 2016
The appliances brand keeps it colourful.
May the joyous occasion of Onam decorates your life with colours, light and love! pic.twitter.com/cXQQSKfJSb
— Godrej Appliances (@GodrejAppliance) September 13, 2016
The table reservation app keeps it appealing.
— EazyDiner (@eazydiner) September 13, 2016
The IPL team rolls out the coolest visual this Onam.
— Mumbai Indians (@mipaltan) September 13, 2016
It’s all about food for the food app. Sassy one by Swiggy!
You can keep snacking forever.
— Bingo! (@BingoSnacks) September 14, 2016
The mint brand gets festive.
Isn't it a-boat time you celebrated the harvest festival? Happy Onam! pic.twitter.com/vEQ10JEwup
— Mentos India (@IndiaMentos) September 14, 2016
The online furniture portal keeps it artsy.
Let's create onam-ously good days, everyday. pic.twitter.com/OzdDOuLjjy
— Urban Ladder (@UrbanLadder) September 14, 2016
The budget hotel chain explores the celebratory elements of the festival.
— OYO (@oyorooms) September 14, 2016
The travel brand rolls out a visually appealing graphic.
— Yatra.com (@YatraOfficial) September 14, 2016
The personal locker keeps it fun.
— Godrej Goldilocks (@GoldilocksbyGSS) September 14, 2016
Indian Super League
The football league makes it visually appealing.
— Indian Super League (@IndSuperLeague) September 13, 2016
The home appliances chain wants you to harvest the best of appliances this Onam.
May the spirit of Onam follow you everywhere and fill you with immense happiness and joy! pic.twitter.com/W9nXYKR10f
— Croma (@cromaretail) September 13, 2016
The mobile browser sticks to simplicity.
— UC Browser (@UCBrowser) September 13, 2016
The online marketplace for used goods is at it as usual… telling Indians to let go of unused goods!
— OLX India (@OLX_India) September 14, 2016
Premium home services provider keeps it different.
— Taskbob (@taskbob) September 14, 2016
The Pune team keeps it simple.
— Puneri Paltan (@PuneriPaltan) September 13, 2016
The transport app makes it a visual game of fortune.
— Ola (@Olacabs) September 13, 2016
The smartphone brand makes for a visually appealing imagery.
— Vivo India (@Vivo_India) September 14, 2016
The metro brand celebrates an ancient tradition.
— Mumbai Metro (@MumMetro) September 13, 2016
The snack maker engages its fans with relevant cheat code contests, this Onam too. And an interesting gif.
— Kurkure (@KurkureSnacks) September 13, 2016
— Kurkure (@KurkureSnacks) September 14, 2016
The online classifieds site talks about gifting in this neat gif.
— Quikr (@Quikr) September 14, 2016
The plyboard maker keeps it colorful with a focus on its fresh new tagline.
— CenturyPlyIndia (@CenturyPlyIndia) September 14, 2016
Onam sadya needs a Bisleri to wash it all down!
— Bisleri (@BisleriZone) September 14, 2016
The home portal keeps it appealing and festive.
— CommonFloor.com (@commonfloor) September 14, 2016
Pizza Hut India
The pizza maker makes a pookkalam of sorts.
— Pizza Hut India (@PizzaHutIN) September 14, 2016
Interesting play with ‘Q’ there!
— TataCLiQ (@TataCLiQ) September 14, 2016
The travel brand announced a contest with this interesting gif.
— HolidayIQ (@HolidayIQ) September 14, 2016
The food app keeps it simple.
Wishing you and your family a Happy Onam 🙂 pic.twitter.com/xWqx32ZHsI
— foodpanda India (@foodpandaIndia) September 14, 2016
Vision Express India
The great kind needs a pair too!
— Vision Express India (@Visionexpressin) September 14, 2016
Tata Value Homes
The home makers want yo to have a new home. Interesting image this Onam.
— Tata Value Homes (@Tata_ValueHomes) September 14, 2016
The online kids portal rolls out an adorable visual.
— Firstcry (@firstcryindia) September 14, 2016
The Indian Super League team has got the great king to love football too!
— Kerala Blasters FC (@KeralaBlasters) September 14, 2016
The mobile apps maker plays well with its logo.
— Opera India (@OperaIndia) September 14, 2016
Interesting logo embed in the sadya by the holiday brand.
If you’re holidaying at our resorts, do enjoy the Sadhya at The Onam Festival! pic.twitter.com/gOUXbDPRXS
— Club Mahindra (@clubmahindra) September 14, 2016
Do let us know your favorites.