Content marketing software ScribbleLive acquires SEO platform Linkdex: Content marketing software company ScribbleLive sees the importance of using SEO in trying to get to the top of the 3.5bn daily Google searches, as well as reaching the right page of the 4.75bn indexed pages on the web, which is why the company has acquired enterprise SEO platform Linkdex, according to a release on the ScribbleLive website on Tuesday.
Video ads on Instagram are more common and getting longer: App marketing and data company Sensor Tower just released its Q2 “Ad Intelligence Data Digest.” The report presents mobile advertising trends on social media sites and Instagram in particular. The report finds that one out of every four ads on Instagram is now a video ad. This coincides with Facebook’s effort to make “video ads” more broadly accessible to small businesses and in emerging markets. There has also been a general market push toward mobile video ads.
Buzzfeed Divides Its News And Entertainment Divisions In Company-Wide Reorganization: BuzzFeed, , the somewhat new media giant, is multiplying. The company announced today that it will separate itself into two distinct departments—BuzzFeed News and a newly formed BuzzFeed Entertainment Group (BFEG)—in a move aimed at solidifying its dominance in digital video.
Instapaper has been acquired by Pinterest: Instapaper, a pioneering app for saving articles to read later, has been acquired — again. The app, which was created by developer Marco Arment and sold to Betaworks in 2013, has found a new home at Pinterest. The goal is “to accelerate discovering and saving articles on Pinterest,” the company said in a statement. It will continue to operate as a standalone app, and the Instapaper team will work on both that app and on Pinterest generally. Terms of the deal were not disclosed.
Google will punish “intrusive interstitials” with a ranking penalty in 2017: Google announced that is dropping the “mobile-friendly” label in search results. The company says that now 85 percent of pages in mobile results are in fact mobile-friendly. Google also said today in a blog post that it will impose a ranking penalty on “intrusive interstitials” that impede user access to content.
Facebook adds new tools, capabilities to Slideshow video ads: Facebook introduced “Slideshow” advertising for emerging markets and small businesses (SMB) last October. In March of this year, Facebook said that its related “Your Business Story” SMB ads had more than three million advertisers.
Branch launches ‘full-stack’ tools for linking web-to-app and email-to-app: Deep links are links between mobile websites or mobile email, on the one hand, and apps. Unlike web links, linking to or from an app is not a simple thing, since apps work differently from sites or emails. Today, Palo Alto, California-based Branch is releasing new products that it says are the first to provide “full-stack” solutions for deep linking from a mobile site to an app, and from a mobile email to an app.
An Instagram tour through the life of Teen Vogue editor Elaine Welteroth: Having been at the helm of a string of fashion magazines since the beginning of her career in 2008, newly minted Teen Vogue editor Elaine Welteroth, it is no surprise, treats Instagram like her own little mini-magazine.
How MTV is working with influencers and brands for the VMAs: Viacom and MTV have recruited social influencers to create content surrounding the upcoming Video Music Awards — and have gotten show sponsors in on the action as well.