Instagram’s New Analytics Give Detailed Insights, Facebook Brings Branded Video Ads To Audience Network

Global digital news- Instagram is testing detailed analytics, FB will bring video ad formats to its Instant Articles, to external apps and sites in its Audience Network, and more

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Twitter will reportedly stop counting links, photos against tweets’ character counts: Twitter is about to do that thing it should have done a long time ago. No, not roll out an optional, full-blown algorithmic timeline. It’s going to stop counting photos and links against tweets’ character lengths, according to a Bloomberg report published on Monday.

Twitter for Android testing Periscope button that lets you launch live streams: Sharp-sighted Twitter users on Android have spotted a new live-streaming button within the app. The new “Live” option can be uncovered when a user goes to compose a tweet. The feature is located alongside other existing options, such direct sharing of images and videos from your phone’s camera, or saved media from your library.

How The Washingtonian grew homepage traffic by 18 percent: With their traffic increasingly coming from search and social, publishers are feeling freer to take risks with the homepage. So when the Washingtonian redesigned its site in January, it went all in, replacing its old-school homepage with a simplified, newsfeed-like one.

85 percent of Facebook video is watched without sound: Facebook might be hosting upwards of 8 billion views per day on its platform, but a wide majority of that viewership is happening in silence. As much as 85 percent of video views happen with the sound off, according to multiple publishers.

Inside Tough Mudder’s content strategy: Turns out that scaling 10-foot walls and leaping over fire pits has mass appeal. Just ask Tough Mudder, the endurance race brand that has amassed a cult-like following and emerged as a global brand.

Swinging from Vine: More than half of top Vine influencers have left the platform: Esa Fung had amassed 50,000 followers on Vine by 2013, when he decided to leverage his audience to become an “influencer” for brands. Three years later, Fung is up to 1.8 million followers and has created vines for HP, Target and Disney. However, his fans are less likely than ever to see him there: the Vine influencer is looking to grow his audience on Facebook and YouTube. While he still posts to Vine once every two or three days, he does it less often than before.

Facebook Brings Branded Video Ads To Audience Network: In a significant expansion of its video ad offering, Facebook will bring video ad formats to its Instant Articles platform and to the external apps and sites in its Audience Network.

Tale of two platforms: BuzzFeed’s interview with Obama crashes on Facebook Live but not on YouTube: BuzzFeed was gunning for another breakout moment on Facebook Live today. It got one, but not the one it hoped for.  The viral publisher’s highly publicized interview between BuzzFeed’s legal editor Chris Geidner and President Barack Obama today only lasted for about two minutes before the feed stopped working. BuzzFeed pointed people to continue to watching the interview on its YouTube account, which had not crashed.

Debra Lee, Chairman and CEO of BET, joins Twitter’s board: Debra Lee, who has been CEO of Viacom’s Black Entertainment Television (BET) since 2005 and its chairman since 2006, has joined the board of Twitter. She tweeted out the news earlier today.

For the First Time, Google Is Bringing Retail Ads to Image Search: To keep up with the influx of people shopping on their smartphones, Google is updating its offerings for retailers by launching ads in Google Images and introducing local inventory features.

Google Chrome to block Adobe Flash by the end of the year: Chrome, now the world’s most popular web browser, is phasing out plans to support Adobe’s Flash Player to all but 10 websites by the end of the year. Soon, Google’s plan is to let people access Flash-enabled websites only on a site-by-site basis with a prompt warning the dangers of it, rather than letting the software automatically load as it currently does.

Instagram’s new analytics give detailed insights: Looks like a missing piece of the Instagram pie is finally coming to the platform. Instagram is testing detailed analytics, according to Later (formerly Latergramme). The analytics, otherwise named Insights (similar to Facebook’s own analytics), are going to provide some pretty detailed information, really arming marketers and other data junkies with information about their followers and posts.

Facebook to Sell Video Ads on Behalf of Other Firms: Facebook Inc. is now selling video ads on behalf of other companies, a move that could prove lucrative for the technology giant and intensify its competition with Alphabet Inc. subsidiary Google and other online ad specialists.