Instagram To Show Video View Counts, Time Inc. Acquires Myspace-Owning Viant

Global digital news - View counts are coming to Instagram videos for everyday users and advertisers, Time Inc. announced it has acquired ad tech firm Viant, owner of Myspace, and more

Chemical Brothers Wide Open: British electronic music band The Chemical Brothers has launched a music video for “Wide Open”, featuring the dancing of professional dancer Sonoya Mizuno and a vocal track by Beck. Visual effects produced at the Mill make it possible for Mizuno to gradually turn into a fully 3D printed structure as she dances around the studio, mixing mechanical and organic.

Time Inc. Acquires Myspace-Owning Viant, Readies To Battle Facebook And Google: Today, Time Inc. announced it has acquired ad tech firm Viant, owner of Myspace. This deal, according to Viant’s top executives, creates a quality ad environment that rivals Facebook’s and Google’s.

Instagram to begin showing the number of views a video gets: View counts are coming to Instagram videos for everyday users and advertisers.

Why OK Go Went Facebook-Only With the Debut of Its Buzzy, Zero-Gravity Music Video: When OK Go releases a new video, it’s bound to cause a viral explosion online. And today, in a possible sign of the times, all that buzz was centered solely on Facebook.

Here Are Nine Brands That Advertised On Snapchat For The Super Bowl: While Facebook and Twitter might still get most of the attention for the volume of social ads run around the Super Bowl, marketers took to Snapchat in their own unique ways for this year’s game, with big-name advertisers making the most of every feature that Snapchat has to sell.

Facebook Delivered Triple The Engagement Over Twitter For Branded Content In 2015 [Report]: Looking at content marketing trends from last year, digital marketing solutions provider TrackMaven found that brands experienced three times the engagement levels for content shared on Facebook compared to content posted on Twitter.

Only 32 Percent Of Emails Were Opened On Desktop PCs In 2015 — Report: Movable Ink released a full-year version of its US Consumer Device Preference Report. The findings are based on analysis of more than six billion emails over the course of 2015.

Viacom Reboots MTV News in First Step Toward Reviving Network: MTV to become more relevant to a new generation of viewers trying to make sense of a world stitched together by light-speed communication and working its way through the politics of identity and economic class.

Facebook’s Instant Articles Advertising Fixes Win Over Publishers: It’s getting easier to make money from Facebook Instant Articles, according to multiple publishing partners enrolled in the program.

Time Inc. Reports Profit Decline but Gives Optimistic Sales Guidance: Time Inc. said profit dropped in its latest quarter as the world’s largest magazine publisher continues to invest in its transformation and beef up its digital platforms. Though its earnings decline was steeper than expected, revenue topped expectations and the company offered an upbeat sales outlook for the year.

Quartz’s new app wants to text you the news: Instead of reading the news, or browsing the news, or saving the news for later, you’re having a conversation with the news. Sort of writes Verge.