This Darkly Clever Billboard for a Funeral Home Leaves Toronto Motorists Aghast: This billboard, which went up this week next to the Gardiner Expressway in Toronto, is provocative in the extreme—blatantly urging drivers to text and drive as a way of drumming up business for the advertiser, Wathan Funeral Home.
IAB Study Says Digital Video Is Now More Popular Than Prime-time TV: The number of U.S. adults watching original video programs online at least once a month has grown to 63 million from 45 million in 2013 with users describing digital video as more “innovative,” “memorable” and “fun,” according to the study released today and conducted in partnership with Gfk.
Love Labyrinth: The One Love Foundation has released “Love Labyrinth”, a short film designed to help teens recognised and prevent relationship abuse. The One Love Foundation was founded in 2010 in memory of Yeardley Love, a senior lacrosse player at University of Virginia, who was beaten to death by her ex-boyfriend.
Facebook’s paid Live deal terms restrict publishers from selling sponsored streams: If you’re a media company getting money from Facebook to use Facebook Live, that’s the only money you can get for your livestreams right now. As part of its pay-to-stream deals with media companies, Facebook is contractually prohibiting participating publishers from selling sponsorships against the Live streams that the social network is paying them to produce, according to three people with knowledge of the terms.
YouTube Is Encouraging Users to Share Videos With a New in-App Messaging Feature: YouTube’s director of product management, Shimrit Ben-Yair, told Wired the new feature is designed to get more people sharing videos. And the video giant likely wants to keep all the sharing within its own app, as Facebook and Snapchat are catching up to its scale.
Instagram strips down its logo, apps because they weren’t simple enough already: Instagram has redesigned its iconic logo. It’s a lot more colorful and pared-down. It also has redesigned its mobile apps. They’re a lot less colorful and pared-down.
How The Independent plans to pay for its journalism as a digital-only player: The Independent may have shed the costs of running a print newspaper since it went digital-only at the end of March. But it still has to generate enough cash to maintain its quality journalism online.
Pedigree First Meeting: Pedigree Mexico is running “Pedigree First Meeting”, a commercial celebrating the relationship between humans and dogs, a connection that spans back centuries.
Outbrain scoops up more funding, brings total to $45m: In a blog post on the company site, content discovery platform Outbrain announced an additional round of funding bringing its total to $45m. The post, written by Outbrain co-founder and CEO, Yaron Galai, does not specifically indicate what the round will go towards.
This college student is using a Snapchat geofilter to land an agency job: Erik Sena, a 22 year-old advertising student from San Diego State University, rolled out his geofilter targeting agencies in San Diego and Los Angeles’ Playa Vista belt, including BASIC Agency, Red Door Interactive, TBWA\Chiat\Day, Deutsch, Ignition and R/GA.
Facebook Brings Retargeting To Instagram Via Dynamic Ads: Facebook’s Dynamic Ads – a format the social network introduced last year – is available as of Tuesday on both Instagram and the Facebook Audience Network.