Bleacher Report and Copa90 made a Snapchat ‘TV’ series, ‘Saturday is Lit’: Snapchat Discover started as a magazine rack, but it’s quickly becoming more like TV. Witness the effort in the U.K. started two weeks ago by Bleacher Report and digital football network Copa90. The publishers teamed to launch a weekly “TV” show, “Saturday is Lit,” exclusively on Snapchat Discover. The aim: to reinvent the traditional notion of a Saturday morning football show, suitable for today’s 14-24-year-old sports fans.
Inside the Agency: Ogilvy London’s Thames River views: There’s one feature of Ogilvy & Mather’s new London office that’s pretty hard to ignore: the view. Overlooking the River Thames on the Southbank, the floor-to-ceiling windows reveal a procession of river taxis, barges and occasionally tourists in bright orange canoes.
News Corp is testing a homegrown content recommendation tool: When it comes to recirculating readers, many media companies turn to Outbrain and Taboola, sprinkling ads into the mix to also generate revenue. News Corp is taking a different route, testing its own content-recirculation widget that lets several of its publications including The Wall Street Journal share their articles on each other’s sites. The initiative, called Project Hamilton, collects relevant articles from the publications and runs them at the bottom of individual articles.
Facebook Overestimated Key Video Metric for Two Years: Big ad buyers and marketers are upset with Facebook Inc. after learning the tech giant vastly overestimated average viewing time for video ads on its platform for two years, according to people familiar with the situation.
Vaseline Wonder Jelly through history: Vaseline is promoting the addition of Vaseline Petroleum Jelly to all Vaseline lotions with a look back through Vaseline’s past. In 1870 Robert Cheesbrough travelled around the state of New York on a horse and cart to demonstrate the healing power of his newly invented Vaseline Wonder Jelly. He even went as far as burning his own skin to show how powerful his product was.
Twitter’s app install ads go native inside its ad network: On Thursday, Twitter announced that mobile app advertisers can have their app install ads automatically converted to appear natively within the apps in the Twitter Audience Platform, which the company claims reaches 800 million people across “thousands” of apps.
Instagram now has more than 500,000 active advertisers: Instagram now claims to have more than 500,000 advertisers actively buying its ads each month, up from more than 200,000 in February 2016. And since officially rolling out business-specific Instagram accounts in July 2016, more than 1.5 million business have converted their accounts to business profiles, which let them buy ads within the app and get a better look at how their organic posts are performing; these business profiles are now globally available.