Instagram Lets You Make Endlessly Looping GIFs, Facebook Testing Topic Based Feeds

Global digital marketing news that includes Instagram Lets You Make Endlessly Looping GIFs, Facebook Testing Topic Based Feeds

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1. This New Instagram App Lets Creators Make Endlessly Looping GIFs: Even Instagram has gone crazy for GIFs. Today, the Facebook-owned company launched Boomerang, an iPhone and Android app that lets users make mini-social videos that endlessly loop.

2. Alphabet (Google) Q3 Beats With $18.7 Billion, Mobile Search Revenues “Strong”: Google announced revenues $18.7 billion, which represented 13 percent year over year growth vs. $16.5 billion a year ago. Revenues beat financial analyst consensus estimates of $18.54 billion. Google shares jumped in after-hours trading.

3. Ladysaver Soap: The Breast Cancer Foundation Singapore has introduced the ‘Ladysaver Soap’ – a new initiative to encourage women to check their breasts regularly and hopefully form a habit of doing so. The idea, developed by DDB Group Singapore and produced in collaboration with local sponsor Soap Ministry – an artisanal soap-making company, was launched in conjunction with Breast Cancer Awareness month.

4. Havas Reports Third-Quarter Organic Growth of 5.5%: Havas reported organic growth – excluding acquisitions – of 5.5% in the third quarter of 2015, with total revenues up 15.7% to $575 million.

5. Facebook expands search to better compete with Twitter, Google: Starting today, its search bar is now capable of retrieving every public post ever made — that’s 2 trillion of them. It’s a major step in making Facebook’s search tool relevant when finding breaking news and trending topics, two areas dominated by Google and Twitter.

6. Publicis Reports Q3 Organic Revenue Growth of Just 0.7%: Publics Groupe’s organic revenue, which excludes acquisitions, was up by just 0.7% in the third quarter, and 1% for the first three quarters of 2015. But overall revenue was boosted by 33% in the third quarter, to $2.6 billion, when the $3.7 billion Sapient acquisition that closed at the beginning of the year is included.

7. Facebook Report: Carousel Ads Grew 55% In Q3, Advertiser Budgets Were Up 16% Over Previous Quarter: A new global benchmark report from Nanigans, an advertising automation software company, takes a look at global trends across various verticals throughout the last quarter. Some interesting intel is inside, including an increased ad spend vs last quarter and solid adoption around new ad types.

8. Twitter Announces Native Video Ads and a New Polling Feature: Developers will have access to more than 170 buyers on the MoPub digital advertising marketplace as well as support for direct ad partners. The company has not yet announced the beta testers who can use video ads similar to those found in Twitter’s timeline.

9. Facebook Is Testing Topic-Based Feeds: Facebook is looking into providing more ways for people to filter what they see on the social network. In a test first noticed today by Social Times, Facebook is giving some users the ability to pull up category-based streams of posts from friends and Pages.

10. Twitter’s New Tool For Embedding Tweets: Meet Embedded Grid, Twitter’s new way to give a series of tweets a much more visual look. The new feature, introduced today at Twitter’s Flight developers conference in San Francisco, is part of Twitter Publish, a new, free tool to help people create better-looking embedded stories from the raw materials of Twitter.

11. 2015 Video Industry Recap: How It’s Growing, Where Budgets Are Going & Top Adopters By Industry: Video reports from AOL, Demand Metrics and Web design search engine Crayon all point to a bright future for the video marketing industry.

12. Twitter Pushes App Installs With “App Spotlight” For Profiles & “Install Actions” For Timelines: Twitter unveiled a new way that people can pin apps on their Twitter profile pages called App Spotlight. This appears to be in addition to pinning tweets to the top of a profile page.

13. YouTube Red Subscription Will Include Original Series From PewDiePie, CollegeHumor, And More: YouTube wants to use exclusive series and movies from its biggest stars to differentiate its new $9.99 ad-free video and on-demand music subscription service YouTube Red. Launching next year, these YouTube Original Series And Movies include Scare PewDiePie, where YouTube’s top video game commentator gets dragged through terrifying real-life experiences, Sing It!, a scripted comedy parodying singing competitions starring The Fine Brothers, and an “Untitled CollegeHumor Project”.

14. Inside Pinterest’s plans to win advertisers and (maybe) beat Twitter: Brands are poised to pour big money into Pinterest, which could pose a challenge to rivals like Twitter, according to some ad world insiders. The photo-bookmarking platform is getting ready for this influx of ad dollars by working with agencies, brands and marketing partners on the tools they demand before they invest fully.

15. How Improv Everywhere creates viral pranks for brands: Charlie Todd is completely comfortable wearing his underwear on the subway or walking into a Best Buy dressed like one of their employees. That’s because he’s usually accompanied by hundreds of others when he pulls off one of his stunts. As the visionary founder of Improv Everywhere, Todd’s been cooking up hilariously massive public scenes for more than 14 years.

16. IAB: Digital Advertising Hits Record High of $27.5 Billion: Domestic digital advertising revenue surged 19% to $27.5 billion during the first six months of 2015, a landmark high for the industry since the Interactive Advertising Bureau began tracking the information nearly two decades ago.

17. Google launches €150m fund for publishers’ digital news projects: Google has launched its €150m (£109m) fund for European publishers to tap to develop new digital news projects, with large-scale grants needing approval from a council including Telegraph chief Murdoch MacLennan.