Report: News organizations don’t get much out of Twitter: If you’re a news organization, you’ve probably noticed that Twitter isn’t doing much in terms of bringing you lots of traffic. A report from Parse.ly, a social analytics company, determined that the typical news organization sees very little traffic from Twitter. (The report is accessible to all, but you’ll need to provide your email address to gain access to the report in its entirety.)
How Microsoft Australia used interactive video to improve brand perception: Exponential and Microsoft conducted a video based study to determine if an interactive video ad, specifically Exponential’s proprietary VDX interactive pre-roll, served as a better canvas for telling brand stories when compared to a standard pre-roll ad. The study also sought to determine whether interactivity improves brand perception, providing a deeper connection.
Mirum launches digital maturity assessment tool: Mirum Asia Pacific is now providing access to Forrester Research’s Digital Maturity Assessment Tool, a pivotal new offering of the agency’s regional Digital Transformation Consulting practice.
McDonalds Anything For Love: McDonalds Australia is running “Anything for Love”, a TV commercial featuring the 1993 Meatloaf hit, “I’d do anything for love”. The 90 second commercial tells the story of a young man’s journey from a self-centred bachelor to a dedicated dad.
Instagram’s New Feature Hints at Its Video Marketing Potential for Brands: Instagram today unveiled a new feature that recommends videos in its Explore section based on a user’s interests.
Starbucks Turns Snapchat Selfies Into Playfully Fun Ads to Promote Its New Loyalty Program: Starbucks is the latest brand betting on Snapchat’s 6-month-old Sponsored Lens ad format that overlays graphics on the app’s ephemeral photos and videos. Today, the brand is running a Sponsored Lens to promote its recently revamped loyalty program and mobile app.
New York Times to Invest $50 Million in Global Digital Expansion: New York Times Co. will invest $50 million over the next three years to increase its digital audience around the world.
Facebook users are sharing posts more frequently but liking and commenting less: A new study from analytics firm Rival IQ analyzed more than 9,000 brands on Facebook that included more than 8.1 million posts from 2015 and the 11.5 billion associated interactions. One of the most interesting morsels that came from that mountain of data showed a significant shift in the form of engagement occurring on the network.
KFC Australia tried to make a dick joke. It backfired.: KFC Australia has misjudged its audience on social media as people who can handle an adult joke. The fast food giant tweeted out a dirty image on Friday in a social media campaign for its new Hot & Spicy chicken range. Unfortunately, like your weird uncle’s quips, the NSFW joke didn’t really go down as intended. Zinger fail.
4 of the biggest media publishers in the US are forming an advertising company to take on The New York Times and Wall Street Journal: Four of the publishers behind some of the most well-known local news brands in the US – such as USA Today, The Houston Chronicle, The Miami Herald, and The Los Angeles Times – have put their rivalries aside to form a new company that will sell ads on all of their behalves.
Twitter is testing a much better design for its Android app: Twitter tests new designs from time to time in the beta version of its Android app. Some of those designs roll out widely — others don’t. But the design it’s testing right now really ought to, because it’s much better than what’s in use today.