REI Opt Outside: Venables Bell & Partners, San Francisco, has won the Promo & Activation Grand Prix for REI Opt Outside (REI #Optoutside), the campaign promoting REI’s decision to close its 143 stores on November 27, 2015, the busiest U.S. shopping day of the year.
Facebook signs major deals for its live streaming service: Facebook Live is paying publishers and celebrities to help promote Facebook Live. The Wall Street Journal recently reviewed a document indicating that Facebook has signed more than 140 contracts for over $50 million. Seventeen of these amount to over $1 million.
Instagram Hits Half a Billion Users as Growth Soars: Instagram passed 500 million users, and growth is accelerating as the photo sharing app clears a hurdle that has stalled competitors.
Facebook and Instagram Are Getting New Collaboration Tools to Build Better Mobile Ads: So today it announced a platform called Creative Hub, which is designed to help Facebook and Instagram ad creators more easily manage their multi-party workflow. In the coming months, ad agencies and their clients will be able to grind away on campaigns on the platform.
Mondelez Is Pouring More Money Into Facebook to Create Chatbots and Better Ads: Today, Mondelez—the maker of Oreo, Cadbury and Trident gum—re-upped its investment in Facebook with another large-scale deal across 52 countries including the U.S., France, Brazil and the U.K. Mondelez has made similarly high-profile deals with Facebook over several years and plans to specifically double down this year on Facebook Messenger bots and Facebook’s Audience Insights API data tool that lets marketers serve ads against specific audiences.
87 million people will use an ad blocker in 2017: The number of people in the U.S. using an ad blocker is expected to balloon to 86.6 million in 2017, according to eMarketer. That’s a staggering increase of 24 percent from this year, where the research company predicts that 69.8 million people will use an ad blocker by the end of 2016.
Twitter launches Engage, a companion app to provide stats on audiences: Want more actionable insights from your Twitter participation? The company wants you to have it too. Today, they announced the release of Twitter Engage a US-only iOS application that is intended to give all content creators, especially marketers, celebrities and public figures easier ways to connect with fans and influencers.
Twitter, Vine extend video lengths and hint at new video revenue: Twitter and its six-second video app Vine are both extending their maximum video lengths to 140 seconds. Vine is also starting to look at new ways to make money for itself and its creators, and Twitter has new a video discovery tool that could also open up a revenue stream.
Yahoo Introduces new mobile ad format Tiles, focused on 360 images, video: At the Cannes Lions festival yesterday, Yahoo announced “Yahoo Tiles,” a new mobile ad format for the “post-tap world.” It offers 360-degree imagery and video on the Yahoo Gemini and BrightRoll ad platforms.
The Washington Post is testing out a few new hurdles for non-paying online readers: Even as it boasts of record traffic, The Washington Post is apparently looking at ways to make it a little more difficult for people to read its journalism for free. Numerous social media users are reporting that the paper is taking steps to get more information about readers, and the paper has taken steps to close loopholes that let readers access stories for free via social media.