Instagram Stories is latest example of Facebook Inc. copying Snapchat: On Tuesday Facebook Inc. continued its copycatting of Snapchat, the mobile messaging app it once tried to buy for $3 billion. This time Facebook-owned Instagram cloned Snapchat’s uber-popular Stories format. Instagram Stories doesn’t only take the name of Snapchat’s product that lets people stitch photos and videos into a collection available for 24 hours; it takes the features. Almost all of them.
NSPCC Pantosaurus Dino Talks Pants: Pantosaurus, the latest instalment of the NSPCC’s ‘Pants’ campaign, is a two-minute short designed to encourage parents to talk to their children about sexual abuse. Created by Aardman, the film enlists the help of animated dinosaurs to explain to children how to stay safe from abuse. Aimed at four to eight-year-olds, Adelphoi Music wrote lyrics and music for Pantosaurus, who delivers his message through song. The NSPCC Pantosaurus campaign, hosted online at nspcc.org.uk, includes conversation resources for parents, children, foster carers and teachers.
Google: AMP content coming soon to organic mobile search results: It’s a big deal: Google will start showing indexed Accelerated Mobile Pages (AMP) content in mobile search results. The company has released a developer preview (g.co/ampdemo) and will roll out indexed AMP content in Google.com soon.
LinkedIn cautiously brings video to its feed: The company announced today that 30-second videos from LinkedIn Influencers are beginning to show in the feed, effective immediately. To launch the video program, LinkedIn is having its Influencers answer questions related to their areas of expertise and respond to the videos posted by other Influencers. For now, regular LinkedIn users can only watch the videos and comment on them.
App Annie adds Marketing Intelligence to her lineup: App data provider App Annie is today expanding her portfolio with a new product that focuses on marketing and advertising for apps. Called Marketing Intelligence, it offers weekly info on competitors’ marketing efforts — app discoverability in app stores, creatives used for in-app ads and ad campaigns’ timing, placement, partners, messaging, impressions by ad networks and results.
Cheetah Mobile acquires News Republic for $57 million: Chinese tech company Cheetah Mobile has acquired French startup News Republic for $57 million. News Republic is a news aggregator — think about it as a sort of Flipboard, Apple News or RSS reader on steroids. Cheetah Mobile is the company behind optimization tools for computers and phones, such as Battery Doctor and Clean Master.
Facebook tests monetizing live video with mid-roll ads: Facebook Live is taking a step into monetization territory, AdAge reports. The company has confirmed that it has begun testing mid-roll ads into live broadcasts from a handful of top publishers, with a company statement confirming, “We’re running a small test where a group of publishers have the option to insert a short ad break in their Facebook Live videos.”
Medium acquires rich media embedding API platform Embedly: Medium has acquired Embedly, the provider of technology enabling both publishers and consumers to share content across the web. Financial terms of the deal were not disclosed.
Vice to Launch HBO Nightly News Show in September: Vice Media plans to join TV’s nightly news game, and is gearing up to launch a new competitor to Lester Holt, David Muir and Scott Pelley with a program on HBO set to debut on September 26.
Apple embraces emoji diversity for iOS 10 roll out: Apple has moved to satisfy critics who’ve accused it of male bias in compiling its set of emoji characters by updating the character set with a slew of female faces for its roll out of IOS 10.
Giphy sees opportunity in live-events GIFs: Giphy started life as a search engine for GIFs, but now it’s looking to become a real-time branded-content platform. Now, the awards ceremonies are using it. Ahead of the gossip sites, event organizers can upload viral content to Giphy, which is pulled in by Facebook’s and Twitter’s GIF search bars.