Instagram Hack For Friendsgiving, Mog’s Christmas Calamity, Harvey Nichols Gift Face

This weeks best global digital marketing campaigns that include Instagram Hack for Friendsgiving, Mog’s Christmas Calamity, Harvey Nichols Gift Face

1. Myer Christmas comes for Christmas: Myer, the Australian department store chain, has launched “Where Christmas Comes For Christmas“, the campaign will launch with a 60 second stop-motion film featuring four animated Christmas characters making their way through a winter wonderland to buy their Christmas gifts.

2. Lloyds Bank Love You to the Stars: Lloyds Bank is promoting its partnership with Apple Pay with “Love You To the Stars”, a commercial designed for the UK Christmas season. In Lloyds Bank Love You to the Stars a little girl (Florence) searches for the perfect gift for her mother. She’s filled with inspiration as she and her mother make snow angels. Animated drawing presents her imaginative trip into space to achieve her goal. A children’s story ebook, “To The Stars”, has been made available to Lloyds customers through iBooks.

3. Sainsbury’s Mog’s Christmas Calamity: Sainsbury’s, the UK shopping chain, is running “Mog’s Christmas Calamity”, an integrated advertising campaign bringing to life the work of children’s book author Judith Kerr. At the heart of the campaign is a 3 minute 30 seconds television commercial in which an animated cat deals with a sequence of disastrous events in the home.

4. Canal+ Best Friend:French broadcaster CANAL+ has brought in a wild boar as the star in the 2015Christmas advertising campaign. “Le Phacochère”features Trevor, a warthog with aspirations of being his owner’s best friend, living the life of an enthusiastic pet dog. By the end of the commercial we’re ready for the point of it all. Last Christmas this couple would have been better off getting a subscription for CANAL+.

5. Harvey Nichols Gift Face challenged: Harvey Nichols is running “Gift Face”, a Christmas advertising campaign centred on fears of receiving or giving an inappropriate gift. The commercial at the heart of the campaign shows a woman receiving gift after gift from members of her family, all the while wearing a “gift face”, smiling with fake gratitude.

6. Barnes & Noble Lady Gaga & Tony Bennett: Barnes & Noble has launched a new advertising campaign, “You Never Know Who You’ll Meet at Barnes & Noble”, featuring singers Lady Gaga and Tony Bennett. Gaga and Bennett enter one of the company’s brick-and-mortar locations separately, and belt out their jazziest rendition of “Baby, It’s Cold Outside.” At the end, they coincidentally find each other in the store as a voiceover says, “You’ll never know who you’ll meet at Barnes & Noble.”

7. This Instagram Hack for Friendsgiving Has a Heavy Amazon and Pinterest Push: A quick Instagram search brings up more than 240,800 photos with the hashtag #Friendsgiving and another 54,000 pics posted with #Friendsday, two made-up celebrations milllennials have largely backed over the past few years with celebrations involving potluck-style meals and DIY crafts.

8. Marks & Spencer Art of Christmas: Marks & Spencer has carried the “Art of” theme into the Christmas 2015 advertising campaign, The Art of Christmas, set to a remix of Mark Ronson and Bruno Mars hit “Uptown Funk”. The campaign brings together six short films each explaining the feelings associated with Christmas: The Art of Christmas, The Art of Making an Entrance, The Art of the Night Before, The Art of Surprise, The Art of The Feast, and The Art of 40 Winks. The Art of Food series continues with Adventures in Christmas and Adventures in Surprise.

9. How P&G Is Tying Snapchat Ads to In-Store Sales: P&G was able to set up geofilters around a majority of the 868 Ulta stores across the country stocking the Star Wars line. When people went to post a photo or video to Snapchat within a certain proximity to the stores, they could place a branded overlay, or filter, atop the post so that anyone they shared it with through Snapchat would see the cosmetics line as well as CoverGirl’s and Ulta’s branding.

10. Ford Is Using Instagram Perfectly for These ‘Don’t Like and Drive’ Posts: The posts—the most recent one went up on Ford’s global Instagram page last weekend—show photos taken from a driver’s point of view, with the familiar Instagram heart covering up vulnerable pedestrians on the street. “Go further responsibly. Please don’t like and drive.”