How Pernod Ricard is planning to use its employees as brand ambassadors: Pernod Ricard wants its staff to become brand ambassadors and is encouraging them to share more content with one another on social media via its partnership with LinkedIn. It’s working with LinkedIn’s employee advocacy platform Elevate to encourage them to share articles of interest across their own networks.
Macmillan’s ‘Brave the Shave’ campaign comes under fire: Cancer charity Macmillan is battling a backlash to its fundraising campaign, ‘Brave the Shave’, which asks people to shave their heads to “stand proudly alongside men, women and children with cancer.” A number of cancer survivors have said that the campaign is “patronising and offensive”.
Durex wants to put sex talk back on the menu with aubergine flavoured condom stunt: Durex has ‘created’ an aubergine flavoured condom as part of its #CondomEmoji campaign in a bid to highlight the fact that the official emoji alphabet doesn’t contain any icons to help young people discuss safe sex.
The art of FOMO: Inside Rimmel London’s Snapchat strategy: FOMO, the fear of missing out, is rife on social media. It’s also one of the secret ingredients powering Rimmel London’s success on Snapchat. Rimmel has created “FOMO events” that are time-sensitive and contain content that appears nowhere else.
How personalized moment marketing found scale in Rio: 2016 Rio will be remembered as the Olympiad that truly ushered in the era of personalized moment marketing. The rise of data driven marketing has allowed brands to take a scalpel-fine approach to reaching individual consumers with targeted messages based on the trending Olympic stories that interest them.
Why the advertising industry needs to embrace AdBlock: The latest IAB/YouGov study on ad blocking in the U.K. finds half of all users willing to disable blockers in exchange for content. The IAB U.S. survey found that most users are blocking ads for specific reasons — reasons that can be addressed. People understand the value of ads in supporting content; it’s just that now they are demanding better accountability from the system.
Former Guardian editor: Facebook sucked up £20 million of our online ad revenue last year: Former Guardian editor Alan Rusbridger believes that Facebook sucked up nearly £20 million ($27 million) of the newspaper’s digital advertising revenue last year. Rusbridger said Facebook does present some opportunities for publishers, but “they are taking all the money” because “they have algorithms we don’t understand, which are a filter between what we do and how people receive it.
Facebook’s Seth Rosenberg on bots, business, and the future of Messenger: VentureBeat went to Facebook offices in Menlo Park, Calif. to check in with Facebook Messenger product manager Seth Rosenberg, and talked about his first impressions of the Messenger bot ecosystem, how Facebook measures bot performance, and why Facebook hasn’t created a bot store.