Inside Heineken’s Facebook Live Plan, The Washington Post’s Internal Agency

Global digital news - Heineken is treating Facebook Live as a community-management platform, WP BrandStudio has doubled the number of advertisers and its growing ambitions, and more

Inside The Washington Post’s internal agency and its growing ambitions: The Washington Post’s branded content team is starting to feel the impact of the newspaper’s rise to digital prominence over the past year. The WP BrandStudio said it has doubled the number of advertisers that are running sponsored content campaigns in the past 12 months, and that it is landing more national clients including Dell, GE, JP Morgan Chase, Siemens, UPS, Lockheed, Audi and FX “The Americans.”

Church fires and science experiments: How Mic is using Facebook Live: Facebook’s embrace of live video has compelled many publishers to embrace the format, experimenting with various approaches and shooting styles to see what sticks on the platform. Mic, which did 150 million total video views on Facebook in March, is no different.

SPCA Tarot Cards – Voice for a Future: Each year, hundreds of animals are abandoned at the Geneva SPCA. Staff there believe that even if these animals have a past, they also have a future. So they asked people who have adopted at the shelter to send them pictures with their pets. Three of them have embodied the voice of the Geneva SPCA in their 2015 campaign based on tarot cards.

Hulu In The Know: Hulu has launched “In The Know”, an advertising campaign shining a light on all-too-human behaviour in social situations: standing awkwardly as talk turns to a popular TV show or movie we haven’t seen. Own up? Or attempt to seem “in the know”? Hulu is that friend who can help keep us honest… when it comes to TV.

Truth Detector Radio: 89FM, one of Brazil’s leading radio stations, has developed Truth Detector Radio (Detector de Verdades), an innovative new approach to one of the world’s oldest forms of electronic media. This innovation accompanies the release of a new interview format with proprietary dynamics and content: “Truth Detector,” a Radio Talk show in which listeners can see on their radio dial if the person being interviewed is lying or telling the truth.

As Mashable Shifts Focus to Video, It Partners With Bravo, Telemundo and Facebook Live: Mashable is planning to partner with Bravo, Telemundo and Facebook Live in an effort to build out both linear and digital video operations for its media and entertainment business.

MTV’s First Snapchat Series Dishes Out Sex Education in 10 Seconds or Less: On Saturday, MTV will launch Pants Off, an eight-week series that explores sex and relationships. The series will takeover MTV’s Discover channel every Saturday for the next two months and each weekly edition will include 12 to 14 articles, videos and images.

Inside Heineken’s Facebook Live plan: ‘It’s not just about scale.’: Many brands are experimenting with Facebook Live because it has the potential to reach a huge audiences. But for Heineken, Facebook Live is not just about scale — the beer brand plans to use it more often as a community-management platform.

43 percent of social media users don’t know where the stories they read originally appeared: New research from Digital Content Next, a trade association for premium publishers, found that most of the time (57 percent), people are aware of which title they’re clicking on when they’re reading on social media. That means fully 43 percent aren’t aware of the publisher behind the story they’re reading, though. The data wasn’t broken down by platform (Facebook, Twitter, etc.)

The mixed, early impact publishers are seeing from Facebook Instant Articles: Publishers are starting to see the results of Facebook Instant Articles, which launched widely last month, giving them a way to post fast-loading content directly to the social network. They have been treating the new format as an experiment to see what it means for their businesses to give their distribution over to Facebook so fully. They are tweaking the type of content they post as Instant Articles, how much they post and figuring out how they impact performance and monetization.