Innovative Use Of Twitter: Vijay TV Hunts For Twitter Jockeys For Super Singer

Vijay Television hunts for Twitter users to join the Vijay TV Twitter team for the Super singer grand finale, users need to have 1000+ followers and 40+ Klout score



Vijay Television, also known as Star Vijay, is on the hunt for Twitter jockeys for the grand finale of its big ticket show – ‘The Super Singer Season 4’. The entertainment channel that broadcasts in Tamil language has plans to bring the grand finale to audiences on all devices, be it television, desktops or mobiles. Claiming to be one of the biggest events in Tamil TV’s entertainment calendar, the Super Singer Season 4 grand finale show will be streamed live on TV, web and mobile on February 1, 2014.

To maximize social buzz through Twitter, the channel is looking out for Twitter users to join the Vijay TV Twitter team. Eligible twitteraties need to have 1000+ followers and a 40+ Klout score. One can also avail internships and further opportunities, in addition to working with the digital marketing team at Vijay TV.

The link takes you to a post on the channel’s blog with the Twitter jockey details. The year has just begun and it is interesting to witness new and innovative ways in which Indian television channels are leveraging Twitter.

In a first-of-its-kind move in the Indian television industry, Zee Studio had recently launched #TweetUrFlick, a Twitter property which essentially allows the viewer to pick a movie they want to watch from the choices given to them via Twitter. Last week, India’s Formula One team, Force India unveiled its 2014 car, the VJM07 exclusively on Twitter, prior to its official presentation at the Jerez test session.

Clearly, Twitter India is happy with these new adoptions of the platform, be it for breaking news, taking user opinion or hunting for Twitter jockeys.