Path, the social networking-enabled photo sharing and messaging service for mobile devices has announced that Indonesia is the third-biggest country in Path’s 12-million-person user base worldwide. The latest revelations were made by Andreas Bezamat-Homer, Path’s business manager, during the Sony Xperia Z Ultra launch in Jakarta.
Path has been focussing on the Asian market for some time now and the Asian country Indonesia had shown support towards the app that limits one to have not more than 150 friends on its network.
At the event Andreas also informed that the Indonesian users’ most popular activity on Path is sharing photos, followed by sharing videos and music.
The popularity of the app in the continent comes from the adaptability with the local market. After the version 3.0 of the app, the makers followed the path being walked by the popular mobile messaging app like Line and Kakao Talk. Path later on introduced in-app messaging and not to forget stickers (rich emoticons) which have been quite popular among Asian and even added a new source of revenue.
Very recently the app announced that the social network app will come pre-installed on Sony Xperia devices sold in the Asia Pacific region, including Indonesia. The deal will help Path to increase its popularity since users won’t require downloading the app from the app store.
In fact Path did a similar deal with US carrier Sprint in May this year, ensuring that a one-tap download link was included with the Samsung Galaxy S4, HTC One and Torque devices.
Along with tie ups with mobile companies, Path is in talks with local telcos like XL Axiata, Telkomsel, and Indosat to help boost Path’s popularity in the country. These deals are being worked on the basis that the operators would provide cheaper internet packages so that it excites users to try out the app.
Localized content for users and tie up with operators and mobile companies will definitely find more love for the app. It would be interesting to watch if Path releases numbers of active users from the country going further.
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