Bloggers share their ‘dirty little secrets’ via BBLUNT’s latest digital video: As part of the digital communication strategy, a song featuring Bhabani and 15 beauty, fashion and lifestyle bloggers, was released early this week. The cheeky video is conceptualised by digital agency Schbang. Shaun Kolah and Zaryan Patel have directed the film.
Indians find mobile advertising most annoying, says nanu study: The total sample size was 3735. Out of them, 60 per cent of the respondents are annoyed with mobile advertising and marked the adverts as most annoying and obtrusive.
Marico’s Nihar Shanti Amla new ad sticks to social cause: BBH India has created a new television commercial for Marico’s Nihar Shanti Amla hair oil. While the ad’s ambassador Vidya Balan flaunts her beautiful hair; the brand also reiterates the company’s social objectives of not letting children drop out of schools due to financial crisis.
Times Now coverage on result day introduces a new genre of visual data journalism: The channel which has taken innovation in news television to a level once again brings multiple tech tools which will make #May19withArnab, a show to remember. Indian television viewer for the first time will be introduced to new age data visualisation with tools like Spectrum, Firewall and Cluster by Times Now.
Kurkure Family Express chugs out of Delhi: PepsiCo flagged off its first food and family train with 40 families on board on May 16. Multiple agencies like Glitch, JWT, Team One and Mindshare were involved in the making of the novel campaign.