How Innovatively Are Indian Publishers Bringing The #Cannes2016 To Their Digital Users

Lighthouse Insights analyzes the Cannes 2016 coverage by leading Indian publishers, and their digital innovations to connect with the new digital audience


Cannes is a regular annual pilgrimage site for a majority of Bollywood junta. Celebrities like Mallika Sherawat, Sonam Kapoor and Aishwarya Rai Bachchan have held the Bollywood fashion symbol high at the world famous film festival in France. Beyond the glitz and glamour, Indian parallel cinema (or movies that hardly get any appreciation within Bollywood circles) have been frequent too. Last year it was Neeraj Ghaywan’s Masaan that received a standing ovation, this year it is Anurag Kashyap’s Raman Raghav 2.0. To say the buzz is immense would be an understatement.

Raman Raghav 2.0 is a neo-noir film based on a serial killer from Mumbai who operated during the 60s. The contemporary movie is Anurag’s third entry in five years at the Directors’ Fortnight section, his previous ones being Ugly and Gangs Of Wasseypur. The film was recently premiered at Cannes and since then many international portals have published (mostly positive) reviews about the film, reports Firstpost.

Qaushiq Mukherjee, Indian film director, popularly known as Q, presented an interesting review of the movie – he rapped it via a live video broadcasted on Firstpost’s Facebook page. The video has fetched more than thousand five hundred views and for the uncut version of the video click here.

Q is in Cannes to promote his new work Brahman Naman and he is also holding the camera for Firstpost and bringing an insider’s view of the film festival. According to Firstpost, all the dispatches of Q will appear as Facebook Live sessions and as videos on Firstpost. Giving a glimpse of what Q is going to do for the audience of Firstpost, here is what he had to say:

“I will be reporting from there, inside the market, outside the booths, places no journalist goes to, bringing you video snips of what goes on, and who goes where. I will meet people who make this cinema happen, and discuss things serious and fun. You will see producers and actors, behind the scenes craftspeople who make the impossible come true.

It’s always sunny there, and I hope that you, the audience of Firstpost, log in. Because I will show you a Cannes that goes beyond the glitter and gets to the core. I will try to get you closer to the world of mindful cinema where I belong.”

A recent Facebook live video shared by Q is an interaction with Pierre & Ando – makers of JETLAG, a VR short film straight from #Cannes2016.

In addition to this Firstpost is not letting the glamour quotient go away, it is posting pictures of the most talked about Aishwarya’s purple lips and Sonam Kapoor’s fashion goals.

When it comes to publishing and sharing images from Cannes, publishers like PINKVILLA, Miss Malini, Filmfare, and others are also competing well. For instance PINKVILLA shared a post that brought the makeup story of Aishwarya in visuals. Filmfare, the lifestyle and entertainment magazine has been covering the festival which is more of a visual treat. Check out some of the tweets from Filmfare that have been making noise:

Interestingly, L’Oréal Paris India one of the sponsors of the festival, has roped both endorsers Aishwarya and Sonam to share interesting content live from the event. Here are some of the tweets to drool over:

The brand also made sure to post some Facebook Live videos as Sonam took over its social media properties such as Instagram and Snapchat. Here is one such video from the red carpet:

Another one where she is doing a live interview.

Enabling fans to engage with her through its social media properties is an interesting use of a celebrity by L’Oréal. On the publisher side, apart from Firstpost, none brought forward an interesting innovation to cover the event.

Meanwhile Anupama Chopra, noted film critic and founder of Film Companion, is at the Cannes. With her immense experience of being at such events she is covering Cannes in her way for the Indian audiences.

In her latest video, she interviews the talented director S.S. Rajamouli at Cannes. He is already on his way to become one of the first filmmakers in the world to direct an entire film in VR.

Perhaps next year, any one of the leading publishers could consider collaborating with Chopra to bring more interesting coverage, beyond the glitz of the red carpet.

Header image: Facebook