Facebook stands tall in the first quarter of 2013. With close to 64 million monthly active users, the love for the platform has been growing among users and brands too. The first quarter gave us an opportunity to review some amazing Facebook campaigns but this year we are witnessing more social media campaigns in quarter 1 rather than campaigns designed just for Facebook. Brands are tying up all the pieces of social together to try and create an integrated social media experience.
Here, we have curated a list of 10 Facebook campaigns in no ranking order for Quarter 1 2013. We have not rated them; we have picked them on the basis of parameters like aligned with objective, uniqueness in the idea, great user interface, and other factors.
1. Launch of Youth Card by Axis bank
To target the Indian youth, Axis bank, India’s third largest private sector bank launched a Facebook campaign for the launch of its Youth Card. The bank designed a micro site and created an interesting Facebook app – Youth Card. To grab the attention of the youth, the bank gave the freedom to design their own card. Best designs also stood a chance to win exciting gadgets such as tablets. With an easy to use interface to a well designed campaign to grabbing the social aspect of sharing, Axis rung all the bells here. Click to read the entire campaign here.
2. Heineken’s hunt for an Indian social reporter
Heineken, the world’s largest premium beer gave the Indian fans a once-in-a-lifetime opportunity to watch the UEFA Champions League Finals 2013 in the magnificent Wembley stadium in London, while sipping a chilled beer and updating the experience with friends on social media. To launch the social reporter hunt, the beer brand created an extensive Facebook campaign wherein a well executed Facebook app was created to enable participation by fans. Click to read the entire campaign here.
3. “MyEndeavour Alterrain” from Ford and National Geography
Ford India, the wholly owned subsidiary of Ford Motors had recently launched an exciting promotional campaign for the new alterrain edition of the Ford Endeavour. Ford partnered with National Geographic channel to create a five-part adventure driving series, featuring five celebrities on their unique journeys with the Ford Endeavour Alterrain Edition. The adventure series saw writer Chetan Bhagat, film maker Nagesh Kukunoor, boxing Olympian Vijender Singh, actor Gul Panag and actor Rajeev Khandelwal, each accompanied with their own navigator chosen through a Facebook hunt. The brand created a dedicated Facebook app and also some pre-launch buzz on social media channels such as Facebook and Twitter. Read the entire campaign here.
4. Hit kill malaria
As per the World Health Organisation (WHO), the World Malaria Report 2012 shows India to be among the most affected countries in the South East Asian region. In its fight against malaria, Godrej’s HIT insecticide spray has played a significant role in increasing awareness about the disease and its prevention, with its ‘HIT Kill Malaria’ campaign. To reach out to the social media audience the brand created a Facebook app – ‘War against malaria and dengue’ which was a game that unlocks different levels depending on the number of mosquitoes killed. Read the entire campaign here.
5. The Avengers premiere by Star Movies India
On Republic Day, the channel premiered ‘The Avengers’, where superheroes get together to save mankind. With ads on YouTube and a steady stream of updates on its Facebook page as early as December, the channel created an interesting app to experience more about the Avengers for its fans. The app gave ample information about the characters of the movie and had a Slider puzzle which was a set of 6 jigsaw puzzles featuring each of the 6 heroes on the 6 sides of a cube. Additionally, the app had an interactive Binary puzzle too, which initializes the intranet of the international peacekeeping organization S.H.I.E.L.D. The well-designed app with its smooth navigation and attention to detail, coupled with being rightly aligned to its target audience was an outright success. Read the entire campaign here.
6. Breezer Boombox
Breezer, the alcohol brand from Bacardi is known for its colourful fruity flavours and the Breezer Symphony. In a bid to personify the multi colour spirit of Breezer, the brand had come up with a Breezer Boombox on its Facebook page, that allowed fans to create their own 1 minute version of the Breezer Symphony. The best tunes also stood the chance for wining interesting gifts. The overall experience of the app was a good one. Read the entire campaign here.
7. Favourite Amul Topical Of 2012
Amul’s Topicals have stood the test of times and have been going strong for close to 30 years now, though the brand itself is more than 60 years old. Beginning 2013, they had come up with an interesting “Utterly Butterly Gallery” Facebook campaign. A Facebook app was created which had the Utterly Butterly Gallery that consolidated the Amul Topicals from 2012 and asked people to vote for their favourite Topical of the past year. If their voted Topical was the most liked one, lucky 100 would win an awesome Amul Coffee Table book. The campaign scored technically as well as aesthetically. Read the entire campaign here.
8. Mentos Batti Jalao
Mentos is known for its slapstick, humorous commercials in the Indian advertising industry. The brand with its ads gives the message to think different (i.e. the Mentos way). It came up with a new integrated campaign which is true to its tagline – ‘Dimaag ki Batti Jala de‘ with the launch of a TVC asking fans to guess the killer. If fans could guess it right then they stood a chance to win Rs 25 lakhs. The same was promoted on Facebook and a Facebook app was created which had a combination of simple games and clues to find out who could be the killer. Neatly done and enough to engage the fans for a longer duration on the app. Read the entire campaign here.
9. Asian Paints Holi party
On the occasion of Holi, Asian Paints, India’s largest paint company planned an extensive Holi party for its 85K fans on Facebook. The virtual party was created with the help of a Facebook app where fans had to invite a minimum of three friends and select their favourite colour on a pixlet app. If you were lucky, the chosen pixel might fetch you gifts hidden underneath. One of the campaigns that stood out for its uniqueness during our review of Facebook brands engaging with fans on the eve of Holi. Read the entire campaign here.
10. Vodafone Zoozoos 10 million celebration
The adorable Vodafone Zoozoos recently celebrated as their Facebook page had crossed 10 million ‘likes’ and fans had been invited to join the celebration too. An animated Facebook app had been specially created for this occasion that featured short Zoozoo videos in the very own Zoozoo style. The videos depict what positivity a ‘like’ can bring into situations of sorrow, anger, anxiety and hopelessness. A brilliant way to say thank you to the community. Read the entire campaign here.
We have tried to cover the space as much as we possibly could but if we have left out any interesting Facebook campaign then do share them with us in the comments. Moreover, we would love to know which is your favourite Facebook campaign and why?
Image courtesy: timeslive.co.za