Shaadi.com’s founder, Anupam Mittal finds Rs 3.34 crore match for Vebbler: Shaadi.com founder Anupam Mittal has led a consortium of 16 investors to invest $500,000 (about Rs 3.34 crore) in Bengaluru-based camera and photo sharing app Vebbler.
Technopak and Simplilearn publish report on Indian digital learning market: Technopak and Simplilearn, a leading global Ed-tech company, have jointly published a report titled, “Technopak & Simplilearn Whitepaper on the Digital Learning Market in India“.
Google launches food ordering in India: Food tech just got supremely more interesting in India. Just when the sector was taking baby steps toward stability after battling rounds of misfortune, Google’s jumped the gun and entered the fray. Google has partnered with startups Zomato and Swiggy for food delivery, and Dineout and Bytplus for table reservations.
OYO’s new campaign encourages professionals to take a short trip on the long weekend: OYO hotels launched a new TV campaign “#NikalChalein”. With the 13-15 August long weekend just around the corner, the TVC showcases a plethora of emotions of individuals staying in OYO properties. The beauty of leisure destinations like Shimla and Udaipur is highlighted, and is set to give all of us major wanderlust goals. The 15-second ad encourages you to make travelling plans if you haven’t already.
Indigo iStrat wins Digital duties of Bikanervala Foods: Indigo iStrat has bagged the digital mandate of Bikanervala Foods for its two brands – Bikanervala, multi cuisine restaurant cum sweets outlet chain & for its packaged snacks brand Bikano. The agency won the digital mandate on the back of a multi-agency pitch. The mandate involves full service digital business for its India operations, and will see Indigo iStrat handle digital creative and media duties along with its social media presence.
Monk Media Network partners with digital dance platform: Monk Media Network, a recently launched ROI focused digital agency by Ashish Patkar and Sanket Kunde has partnered with online dance initiative ‘Dance with Madhuri’ to monetise and promote their digital platform. The agency will look into Digital Asset Monetization for the brand, thus helping them realise the vision of being the largest digital dance platform in the world.
In its New Ad, RummyCircle Exhibits Excitement of Playing Rummy Online: RummyCircle has released a new TV commercial portraying the excitement and thrill one can experience while playing Rummy online. The short video captures the raw pleasure of competing and winning in a game of rummy.