Hansa Cequity Acquires Data Sciences Company, Indian Digital Advertising To Go Up 425% By 2020

Indian digital news - Hansa Cequity has announced majority stake in D-Square Solutions Private Limited, digital advertisement spend outperformed expectations in 2015, growing almost 38.2 percent over 2014, and more

Asianet launches TV & radio streaming mobile app: Asianet Satellite Communications has launched an Android and iOS mobile app called Asianet Mobile TV+ which will let its users live stream 50 news and entertainment channels and radio stations in Malayalam, Tamil and other regional languages.

Almost two-third of Indian manufacturing firms to use digital technologies by 2020: Indian industrial sector is warming up to the idea of digitisation. Catching up with its global peers, 65% of manufacturing companies in the country will have high level of digitisation in five years’ time as opposed to 27% at present, said a PwC report on Thursday.

Hansa Cequity acquires data sciences company D-Square Solutions: Hansa Cequity, India’s leading and largest customer marketing company has announced a majority stake in D-Square Solutions Private Limited, a data sciences and analytics company based out of Bengaluru, India. The terms of the deal have not been disclosed.

Lara Dutta and Mahesh Bhupati celebrate love with Gitanjali Jewels: The campaign conceptualised by Madvice and independent Creative Consultant Harshad Sharma is about romancing the moments that make a great love story, and the pivotal role jewellery plays in making them special.

#AdjustNoMore, says Amazon in its latest campaign: In the campaign conceptualised by Orchard Advertising, Amazon follows up on its ‘Apni Dukan’ ad and sends across the message that you don’t need to settle for the next best thing when the best is available on its website.

SPN bags broadcast, digital rights for International Champions Cup 2016: Sony Pictures Networks India (SPN) recently acquired the exclusive broadcast and digital rights to telecast the 2016 edition of the International Champions Cup in India.

Tendulkar to enter world of digital gaming with ‘Sachin Saga’: Cricketing legend Sachin Tendulkar is now making a foray into the world of digital gaming for the first time through his official game titled ‘Sachin Saga’.

Smartwatch puts up a dull show in the market: Survey: Research firm IDC said global sales of smartwatches tumbled 32 percent from a year ago to 3.5 million units.

Music, video and media apps drive most ad impressions in India: Opera Mediaworks, a mobile advertising and marketing platform, has launched its Mobile First Insights (MFI) report for India. The report, which aims to help marketers navigate the quickly changing mobile environment and make strategic decisions that will drive real outcomes for their business, is divided into three sections: Data, Technology and Creativity.

Indian Digital Advertising to go up 425% by 2020, expects FICCI: As consumers are increasingly preferring to receive information on their handphones, digital advertisement spend outperformed expectations in 2015, growing almost 38.2 percent over 2014 to reach INR 60 billion. It is expected to cross INR 255 billion in 2020, as per the FICCI-KPMG Report 2016- in their annual report on the media and entertainment (M&E) industry.